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Search: subject:"Marketing capability"
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Resource-based view
Firm performance
71
Marketing management
70
Marketingmanagement
70
Unternehmenserfolg
68
Marketing capability
67
Ressourcenorientierter Ansatz
42
Marketing
41
marketing capability
35
Competitive advantage
31
Wettbewerbsvorteil
29
Innovation
28
Dynamic capabilities
26
Dynamische Kompetenzen
26
Innovation management
23
Innovationsmanagement
23
Capability approach
21
Capability-Ansatz
21
SME
19
KMU
18
International marketing
16
Internationales Marketing
16
Strategic management
15
Strategisches Management
15
Beziehungsmarketing
13
Relationship marketing
13
International market entry
12
Internationaler Markteintritt
12
New product development
11
Produktentwicklung
11
Entrepreneurial orientation
10
Globalisierung
10
Globalization
10
Multinationales Unternehmen
10
Transnational corporation
10
Brand management
9
Markenführung
9
Business start-up
6
China
6
Corporate Social Responsibility
6
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Undetermined
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Free
6
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Article
42
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42
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English
42
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Darlin Apasrawirote
2
Ju, Min
2
Kritcha Yawised
2
Nath, Prithwiraj
2
Paisarn Muneesawang
2
Ramanathan, Ramakrishnan
2
Shin, Sohyoun
2
Wu, Jie
2
Zhang, Jing
2
Abou-Shouk, Mohamed
1
Agyapong, Ahmed
1
Agyapong, Gloria Kakrabah-Quarshie
1
Ahammad, Mohammad F.
1
Ahmad Husairi, Mariyani
1
Ahmad-Fauzi, Nur Rosdiatul Husna
1
Akgün, Ali E.
1
Akonsi, Samuel Wunmalya
1
Alazzam, Taghreed Abdellatif Elian Alazzam
1
Aljanabi, Abdulqadir Rahomee Ahmed
1
Altahrawi, Mujahed Hani Ali
1
Arnold, Todd J.
1
Cabiddu, Francesca
1
Chen, Hui-chuan
1
Chen, Jun
1
Chen, Li-Shan
1
Chen, Yen Chun
1
Chu, Junfei
1
Ciunova-Shuleska, Anita
1
Dao Trung Kien
1
DeLuca, Luigi M.
1
Ding, Jingjing
1
Doktoralina, Caturida Meiwanto
1
Du, Mingfei
1
Eisingerich, Andreas B
1
Elgarhy, Sayed Darwish
1
Essuman, Dominic
1
Ganguly, Anirban
1
Gao, Gerald Yong
1
Hai Nguyen Thi Thanh
1
He, Xinming
1
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Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
International marketing review
3
Asian business & management
2
International journal of production economics
2
Asian journal of business and accounting : AJBA
1
Cogent business & management
1
European business review
1
European journal of innovation management
1
European research studies
1
IEEE transactions on engineering management : EM
1
International business review : the official journal of the European International Business Academy
1
International entrepreneurship and management journal
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of management & enterprise development : IJMED
1
International journal of trade and global markets
1
Journal of Global Entrepreneurship Research : JGER
1
Journal of Islamic marketing
1
Journal of business economics and management
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of global marketing
1
Journal of information & knowledge management : JIKM
1
Journal of management & governance
1
Journal of service theory and practice : JSTP
1
Journal of small business and entrepreneurship : JSBE
1
Management decision : MD
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Omega : the international journal of management science
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
42
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
The role of resource structuring, marketing, and networking capabilities in forming DMO orchestration capability toward sustainable value creation
Idisondjaja, Boy Bayu
;
Wahyuni, Sari
;
Turino, Harris
- In:
Cogent business & management
10
(
2023
)
3
,
pp. 1-28
marketing
capability
, which the unprecedented research context may influence. The study surveyed respondents who are top …
Persistent link: https://www.econbiz.de/10014505253
Saved in:
3
Short-form video content (SVC) engagement and marketing capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Maneerut Chatrangsan
- In:
Asian journal of business and accounting : AJBA
15
(
2022
)
2
,
pp. 221-246
Persistent link: https://www.econbiz.de/10013531185
Saved in:
4
SMEs' intangible resources and their effects on export performance : a study on Malaysian halal F&B sector
Ahmad-Fauzi, Nur Rosdiatul Husna
;
Saad, Norsafinas Md
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 595-612
Persistent link: https://www.econbiz.de/10014470373
Saved in:
5
Leading digital transformation through an Agile
Marketing
Capability
: the case of Spotahome
Moi, Ludovica
;
Cabiddu, Francesca
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1145-1177
Persistent link: https://www.econbiz.de/10012656540
Saved in:
6
The moderating role of market orientation with relation to e-marketing,
marketing
capability
, learning capability, innovation capability and organisational performance
Altahrawi, Mujahed Hani Ali
;
Jerisat, Rula Ratib Mezed
; …
- In:
International journal of business excellence : IJBEX
31
(
2023
)
1
,
pp. 90-112
Persistent link: https://www.econbiz.de/10014389057
Saved in:
7
Enhancing international
marketing
capability
and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
8
Effects of entrepreneurial orientation, marketing, and innovation capabilities, on market performance : the mediating effect of sustainable competitive advantage
Elgarhy, Sayed Darwish
;
Abou-Shouk, Mohamed
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 1986-2004
Persistent link: https://www.econbiz.de/10014280921
Saved in:
9
The role of innovation capability in the relationship between
marketing
capability
and new product development : evidence from the telecommunication sector
Aljanabi, Abdulqadir Rahomee Ahmed
- In:
European journal of innovation management
25
(
2022
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10012797877
Saved in:
10
Impact of dynamic capabilities and firm characteristics on the firm performance of Vietnamese small and medium-sized retail enterprises
Tapanainen, Tommi
;
Dao Trung Kien
;
Hai Nguyen Thi Thanh
; …
- In:
International journal of management & enterprise …
21
(
2022
)
1
,
pp. 28-61
Persistent link: https://www.econbiz.de/10013093047
Saved in:
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