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~subject:"Sales promotion"
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Sales promotion
Einzelhandelspreis
1,179
Retail price
1,179
Einzelhandel
498
Retail trade
492
Preismanagement
432
Pricing strategy
431
Consumer behaviour
283
Konsumentenverhalten
283
Theorie
277
Theory
276
Food retailing
140
Lebensmitteleinzelhandel
140
USA
132
United States
132
Price
108
Preis
101
Competition
95
Germany
92
Wettbewerb
92
Deutschland
91
Estimation
91
Schätzung
91
Handelsmarke
90
Store brand
90
Preisrigidität
87
Price stickiness
87
Preiswettbewerb
77
Price competition
77
Markenartikel
76
Online retailing
76
Online-Handel
76
Brand
75
Preisdifferenzierung
68
Price discrimination
68
Verkaufsförderung
66
Benzin
62
Gasoline
62
Resale price maintenance
62
Preisbindung
61
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Undetermined
22
Free
10
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Article
55
Book / Working Paper
11
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Article in journal
52
Aufsatz in Zeitschrift
52
Graue Literatur
6
Non-commercial literature
6
Arbeitspapier
4
Hochschulschrift
4
Thesis
4
Working Paper
4
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3
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1
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English
63
German
3
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Klapper, Daniel
3
Abril Barrie, Carmen
2
Berck, Peter
2
Brown, Jennifer
2
Desai, Preyas S.
2
Grewal, Dhruv
2
Günter, Tobias Maria
2
Hardesty, David M.
2
Koenigsberg, Oded
2
Monroe, Kent B.
2
Naragain Phumchusri
2
Perloff, Jeffrey M.
2
Smith, Stephen A.
2
Villas-Boas, Sofia
2
Wiehenbrauk, Daniela
2
Abu Karim, Rizuwan
1
Achtani, Dhiren
1
Ahn, Hyun-soo
1
Ailawadi, Kusum L.
1
Akçay, Yalçın
1
Alexandrov, Alexei
1
Amornpetchkul, Thunyarat
1
Aspara, Jaakko
1
Banerjee, Somak
1
Bearden, William O.
1
Bech-Larsen, Tino
1
Bedre-Defolie, Özlem
1
Bhattacharya, Sonali
1
Biswas, Abhijit
1
Bogomolova, Svetlana
1
Boutrup Jensen, Briger
1
Boyacı, Tamer
1
Büyükdağ, Naci
1
Cai, Fengyan
1
Cai, Jane Zhen
1
Chatterjee, Patrali
1
Chewcharat, Thiti
1
Chimhundu, Ranga
1
Choi, Sunhee
1
Craig, Adam W.
1
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Journal of retailing
10
Journal of retailing and consumer services
5
Journal of business research : JBR
4
Journal of marketing research : JMR
3
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Journal of revenue and pricing management
2
Marketing letters : a journal of research in marketing
2
Retail supply chain management : quantitative models and empirical studies
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
CUDARE working paper series
1
European journal of marketing : EJM
1
Information systems research : ISR
1
International journal of business innovation and research : IJBIR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of production research
1
International journal of revenue management : IJRM
1
Journal of Islamic marketing
1
Journal of agricultural & food industrial organization
1
Journal of business & economics research
1
Journal of business logistics : JBL
1
Journal of customer behaviour
1
Journal of economics
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
LIDAM discussion paper CORE
1
Lecture Notes in Economics and Mathematical Systems
1
Lecture notes in economics and mathematical systems : LNEMS
1
Marketing : ZFP ; journal of research and management
1
OR spectrum : quantitative approaches in management
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Report / Marketing Science Institute
1
Simon Business School working paper
1
Simon School Working Paper
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
66
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1
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Price promotion optimization model for multiperiod planning : a case study of beauty category products sold in a convenience store chain
Naragain Phumchusri
;
Chewcharat, Thiti
; …
- In:
Journal of revenue and pricing management
23
(
2024
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10014536756
Saved in:
3
Pricing in online fashion retailing : implications for research and practice
Wood, Steve
;
Watson, Iain
;
Teller, Christoph
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1219-1242
Persistent link: https://www.econbiz.de/10012623870
Saved in:
4
How do retailers compete on price promotions? : evidence from a temporary promotion ban in Belgium
Hindriks, Jean
;
Madio, Leonardo
;
Serse, Valerio
-
2022
Persistent link: https://www.econbiz.de/10012875968
Saved in:
5
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
6
Evaluating promotional pricing effectiveness using convenience store daily sales data
Naragain Phumchusri
;
Warot Kosawanitchakarn
;
Sirawich …
- In:
Journal of revenue and pricing management
22
(
2023
)
5
,
pp. 362-373
Persistent link: https://www.econbiz.de/10014372651
Saved in:
7
The influences of Islamic retail mix approach on purchase decisions
Monoarfa, Hilda
;
Juliana, Juliana
;
Setiawan, Rahman
; …
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 236-249
Persistent link: https://www.econbiz.de/10013536381
Saved in:
8
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
9
Fake discounts drive real revenues in retail
Ngwe, Donald
-
2018
Persistent link: https://www.econbiz.de/10011931556
Saved in:
10
Conditional promotions and consumer overspending
Amornpetchkul, Thunyarat
;
Ahn, Hyun-soo
;
Sahin, Ozge
- In:
Production and operations management : the flagship …
27
(
2018
)
8
,
pp. 1455-1475
Persistent link: https://www.econbiz.de/10011969967
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