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Search: isPartOf:"Asia Pacific Journal of Marketing and Logistics"
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Asia Pacific journal of marketing and logistics
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31
Value co-creation for developing cultural and creative virtual brand communities
Chen, Longshan
;
Yuan, Leping
;
Zhu, Zhangxiang
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2033-2051
Persistent link: https://www.econbiz.de/10013552966
Saved in:
32
How does group-buying website quality for social commerce affect repurchase intention? : evidence from Chinese online users
Sun, Zhuo
;
Hong, Zhao
;
Wang, Zongshui
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2109-2129
Persistent link: https://www.econbiz.de/10013552978
Saved in:
33
Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
34
Exploring the nexus of social media influencers and consumer brand engagement
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Yang, Morgan X.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2370-2385
Persistent link: https://www.econbiz.de/10013553006
Saved in:
35
The role of buyer-seller guanxi facets and positions in social commerce : an analysis of the buyer's perspective in Taiwan
Wu, Wen Kuei
;
Wu, Hsiao-Chung
;
Lai, Chih-Sung
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1266-1284
Persistent link: https://www.econbiz.de/10013391036
Saved in:
36
Assessing word-of-mouth reputation of influencers on B2C live streaming platforms : the role of the characteristics of information source
Wang, Lin
;
Wang, Zhihua
;
Wang, Xiaoying
;
Zhao, Yang
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1544-1570
Persistent link: https://www.econbiz.de/10013391115
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37
The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
38
The ties that bind? : online musicians and their fans
Daellenbach, Kate
;
Kusel, Rachael
;
Rod, Michel
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 168-190
Persistent link: https://www.econbiz.de/10010532604
Saved in:
39
An empirical study on continuance intention of mobile social networking services : integrating the IS success model, network externalities and flow theory
Gao, Lingling
;
Bai, Xuesong
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10010349460
Saved in:
40
Marketing challenges for higher education in the Asia Pacific region
Quintal, Vanessa
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009685471
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