//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: gnd:121409600
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social marketing
Marketing
217
Marketingmanagement
118
Marketing management
85
Marketing theory
41
Marketingtheorie
41
Theorie
32
Theory
32
Strategisches Management
26
USA
26
Soziomarketing
25
United States
24
Strategic management
15
Management
14
Social Marketing
14
Nonprofit-Organisation
13
Beziehungsmarketing
11
Einführung
11
Marktforschung
11
Relationship marketing
11
Nonprofit organization
9
Kundenmanagement
8
Lehrbuch
8
Absatz
7
Asien
7
Brand management
7
Markenführung
7
Markenpolitik
7
Marketingstrategie
7
Online-Marketing
7
Welt
7
World
7
Corporate Social Responsibility
6
Internationaler Wettbewerb
6
Internet marketing
6
Japan
6
Nonprofit marketing
6
Nonprofit-Marketing
6
Tourismus
6
Armut
5
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
14
Article
3
Type of publication (narrower categories)
All
Lehrbuch
5
Textbook
5
Aufsatz im Buch
2
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Bibliographie
1
Collection of articles of several authors
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
15
German
2
Author
All
Kotler, Philip
17
Lee, Nancy R.
12
Roberto, Eduardo L.
2
Ansary, Adel I. el-
1
Cheng, Hong
1
Colehour, Julie
1
Hugo, Hubert
1
Lazer, William
1
Lefebvre, R. Craig
1
Reineke, Ursel
1
Roberto, Ned
1
Shaw, Eric H.
1
Wegberg, T. A.
1
Zaltman, Gerald
1
more ...
less ...
Published in...
All
AMS review : official publication of the Academy of Marketing Science
1
Nonprofit marketing : sectoral applications
1
The SAGE handbook of social marketing
1
Source
All
ECONIS (ZBW)
15
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social marketing : behavior change for good
Lee, Nancy R.
;
Kotler, Philip
;
Colehour, Julie
-
2024
-
Seventh edition
Persistent link: https://www.econbiz.de/10014414152
Saved in:
2
Success in social marketing : 100 case studies from around the globe
Lee, Nancy R.
;
Kotler, Philip
-
2022
Persistent link: https://www.econbiz.de/10014022388
Saved in:
3
Social marketing : behavior change for social good
Lee, Nancy R.
;
Kotler, Philip
-
2020
-
Sixth edition
Persistent link: https://www.econbiz.de/10011923319
Saved in:
4
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
5
Social marketing : changing behaviors for good
Lee, Nancy R.
;
Kotler, Philip
-
2016
-
5. ed.
Persistent link: https://www.econbiz.de/10013548164
Saved in:
6
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
Saved in:
7
Social marketing : influencing behaviors for good
Lee, Nancy R.
;
Kotler, Philip
-
2011
-
4. ed.
Persistent link: https://www.econbiz.de/10009408016
Saved in:
8
Social marketing for public health : global trends and success stories
Cheng, Hong
(
contributor
);
Kotler, Philip
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10003846406
Saved in:
9
Social Marketing für eine bessere Welt : Praxishandbuch für Politik, Unternehmen und Institutionen
Kotler, Philip
;
Lee, Nancy R.
-
2010
-
1. Aufl
Persistent link: https://www.econbiz.de/10003917415
Saved in:
10
Up and out of poverty : the social marketing solution
Kotler, Philip
;
Lee, Nancy R.
-
2009
Persistent link: https://www.econbiz.de/10003776939
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->