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~subject:"Social web"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Social web
USA
Markenführung
10,264
Brand management
10,263
Consumer behaviour
5,861
Konsumentenverhalten
5,860
Markenimage
5,397
Brand image
5,396
Brand
3,591
Markenartikel
3,514
Beziehungsmarketing
2,015
Relationship marketing
2,015
Social Web
1,394
Intermediate goods
1,307
Vorleistungen
1,307
Online-Marketing
1,206
Internet marketing
1,204
Werbewirkung
900
Advertising effects
899
Marketing management
872
Marketingmanagement
869
Theorie
816
Theory
814
Corporate reputation
604
Firmenimage
603
Luxury goods
602
Luxusgüter
602
United States
565
Customer satisfaction
552
Kundenzufriedenheit
552
Advertising
527
Brand loyalty
526
HR marketing
519
Personalmarketing
519
Einzelhandel
507
Retail trade
507
Werbung
506
Emotion
473
Markentreue
442
International marketing
389
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1,117
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176
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Article
1,832
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115
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Aufsatz in Zeitschrift
Working Paper
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1,843
Aufsatz im Buch
270
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270
Graue Literatur
125
Non-commercial literature
125
Arbeitspapier
104
Case study
61
Fallstudie
61
Hochschulschrift
57
Collection of articles of several authors
44
Sammelwerk
44
Thesis
38
Aufsatzsammlung
27
Konferenzschrift
15
Reprint
13
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Ratgeber
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7
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Firmeninformation
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1,914
German
29
French
4
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Loureiro, Sandra Maria Correia
11
Kunkel, Thilo
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Cova, Bernard
8
Feenstra, Robert C.
8
Melewar, T. C.
8
Christodoulides, George
7
Ganapati, Sharat
7
Hajli, Nick
7
Shapiro, Joseph S.
7
Walker, Reed
7
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Hollebeek, Linda D.
6
McLaughlin, Caitlin
6
Bang, Nguyen
5
Bennett, Gregg
5
Bilro, Ricardo Godinho
5
Burmann, Christoph
5
Carvalho, Vasco M.
5
Chan-Olmsted, Sylvia M.
5
Dessart, Laurence
5
Guzman, Francisco
5
Harrigan, Paul
5
Heere, Bob
5
Khan, Aubhik
5
Ko, Eunju
5
Ko, Yong Jae
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Novy, Dennis
5
Pitt, Leyland F.
5
Rahman, Zillur
5
Rowley, Jennifer
5
Santoro, Emiliano
5
Schivinski, Bruno
5
Taylor, Alan M.
5
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Arizona / Department of Commerce
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Centre d'Observation Economique
1
Chambre de commerce et d'industrie de Paris
1
National Bureau of Economic Research
1
United States International Trade Commission / Office of Economics
1
Università commerciale Luigi Bocconi / Centro studi sui processi di internazionalizzazione
1
Universiṭat Bar-Ilan / Department of Economics
1
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Published in...
All
Journal of business research : JBR
113
The journal of brand management : an international journal
83
The journal of product & brand management
77
Journal of retailing and consumer services
56
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing management : MM
25
Business horizons
24
Journal of marketing communications
24
Tourism management : research, policies, practice
23
International journal of advertising : the review of marketing communications
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of internet commerce
17
Marketing intelligence & planning
17
European journal of marketing : EJM
16
Journal of fashion marketing and management
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing
15
Working paper / National Bureau of Economic Research, Inc.
15
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
Journal of advertising research
14
Journal of promotion management : JPM
14
Psychology & marketing
14
Cogent business & management
13
Journal of international consumer marketing
12
Marketing theory
12
Technological forecasting & social change : an international journal
12
The IUP journal of brand management : IJBRM
12
Corporate reputation review : an international journal
11
International journal of advertising : the quarterly review of marketing communications
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of global marketing
11
Journal of strategic marketing
11
Journal of the Academy of Marketing Science
11
Sport management review
11
European Sport management quarterly : ESMQ
10
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ECONIS (ZBW)
1,947
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31
Metaverse technologies in product management,
branding
and communications : virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface
Kshetri, Nir
- In:
Central European Management Journal
31
(
2023
)
4
,
pp. 511-521
Persistent link: https://www.econbiz.de/10014515845
Saved in:
32
The role of brand experience and E-Wom on purchase decisions
Sudirman, Hudyah Astuti
;
Sartika, Dewi
;
Anindita, Marsha
; …
-
2023
Persistent link: https://www.econbiz.de/10014325073
Saved in:
33
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
34
An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia
;
Milanesi, Matilde
;
Guercini, Simone
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014252137
Saved in:
35
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
36
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
37
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
38
Lifting the hood of supply and demand for trademarks of start-ups : partial observability estimates
Power, Bernadette
;
Reid, Gavin C.
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
1
,
pp. 311-321
Persistent link: https://www.econbiz.de/10013467017
Saved in:
39
How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie
;
Rudeloff, Christian
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
2
,
pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
Saved in:
40
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
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