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~subject:"Sound symbolism"
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Sound symbolism
Consumer behaviour
47
Konsumentenverhalten
47
Brand management
33
Markenführung
33
Brand image
32
Markenimage
31
Brand
26
Markenartikel
25
symbolism
24
Symbolism
17
Advertising effects
13
Werbewirkung
13
Brand names
8
Luxury goods
7
Luxusgüter
7
Brand symbolism
6
Branding
6
Phonetic symbolism
6
United States
6
Aesthetics
5
Aufsatzsammlung
5
Beziehungsmarketing
5
Brand name
5
Kultur
5
Perception
5
Product design
5
Produktgestaltung
5
Relationship marketing
5
Wahrnehmung
5
power
5
sound symbolism
5
Corporate culture
4
Cultural identity
4
Culture
4
Emotion
4
Gender
4
Kulturelle Identität
4
Linguistics
4
Symbol
4
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Undetermined
14
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Article
18
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14
Aufsatz in Zeitschrift
14
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English
15
Undetermined
3
Author
All
Klink, Richard
3
Pathak, Abhishek
3
Pogacar, Ruth
3
Wu, Lan
3
Ketron, Seth
2
Klink, Richard R.
2
Kouril, Michal
2
Motoki, Kosuke
2
Park, Jaewoo
2
Spears, Nancy
2
Spence, Charles
2
Arora, Sunny Vijay
1
Athaide, Gerard
1
Calvert, Gemma
1
Carnevale, Marina
1
Carpenter, Thomas P.
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
Hadi, Rhonda
1
Haws, Kelly L.
1
Jun, Yesel
1
Kalro, Arti D.
1
Kellaris, James J.
1
Kuehnl, Christina
1
Lee, Hyunju
1
Lowe, Michael L.
1
Luna, David
1
Mantau, Alexandra
1
Plant, Emily
1
Rosulek, Laura Felton
1
Sharma, Dinesh
1
Velasco, Carlos
1
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Marketing letters : a journal of research in marketing
4
Journal of retailing and consumer services
3
Marketing Letters
3
Journal of business research : JBR
2
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of destination marketing & management
1
Journal of marketing research : JMR
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
15
RePEc
3
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1
Creating luxury brand names in the hospitality and tourism sector : the role of sound
symbolism
in destination branding
Motoki, Kosuke
;
Park, Jaewoo
;
Pathak, Abhishek
;
Spence, …
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014458596
Saved in:
2
Positioning products through names : effect of sound
symbolism
on perception of products with blended brand names
Arora, Sunny Vijay
;
Kalro, Arti D.
;
Sharma, Dinesh
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 361-378
Persistent link: https://www.econbiz.de/10014229045
Saved in:
3
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
4
A sound brand identity design : the interplay between sound
symbolism
and typography on brand attitude and memory
Jun, Yesel
;
Lee, Hyunju
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209467
Saved in:
5
The connotative meanings of sound
symbolism
in brand names : a conceptual framework
Motoki, Kosuke
;
Park, Jaewoo
;
Pathak, Abhishek
;
Spence, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 365-373
Persistent link: https://www.econbiz.de/10013365723
Saved in:
6
Sound-symbolic signaling of online retailer sizes : the moderating effect of shopping goals
Ketron, Seth
;
Spears, Nancy
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012430619
Saved in:
7
Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Pathak, Abhishek
;
Calvert, Gemma
;
Velasco, Carlos
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 522-545
Persistent link: https://www.econbiz.de/10011771416
Saved in:
8
Sounds like a heuristic! : investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay
Ketron, Seth
;
Spears, Nancy
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 285-292
Persistent link: https://www.econbiz.de/10012115138
Saved in:
9
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
10
Creating ethical brands : the role of brand name on consumer perceived ethicality
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011730664
Saved in:
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