//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sponsoring"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Übersichtsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Sponsoring
Theorie
Advertising effects
5,762
Werbewirkung
5,762
Consumer behaviour
2,836
Konsumentenverhalten
2,836
Advertising
2,803
Werbung
2,775
Internet marketing
1,592
Online-Marketing
1,592
Brand management
923
Markenführung
923
Brand image
821
Markenimage
821
Social Web
533
Social web
533
USA
507
United States
506
Brand
424
Markenartikel
415
Emotion
393
Celebrity endorsement
369
Celebrity-Werbung
369
Marketing management
325
Marketingmanagement
325
advertising
322
Fernsehwerbung
282
Television advertising
282
Target group
281
Zielgruppe
281
Psychology of advertising
278
Werbepsychologie
278
Viral marketing
221
Virales Marketing
221
Experiment
217
Product Placement
208
Product placement
208
Perception
200
Wahrnehmung
198
Children
187
Kinder
187
more ...
less ...
Online availability
All
Undetermined
135
Free
3
Type of publication
All
Article
328
Book / Working Paper
11
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatz in Zeitschrift
Übersichtsarbeit
Article in journal
264
Hochschulschrift
120
Thesis
100
Graue Literatur
93
Non-commercial literature
93
Book section
68
Arbeitspapier
64
Working Paper
64
Bibliografie enthalten
22
Bibliography included
22
Collection of articles of several authors
16
Lehrbuch
16
Sammelwerk
16
Textbook
12
Aufsatzsammlung
7
Case study
7
Collection of articles written by one author
7
Fallstudie
7
Sammlung
7
Systematic review
7
Conference paper
2
Konferenzbeitrag
2
Konferenzschrift
2
Abstract
1
Conference proceedings
1
Forschungsbericht
1
Guidebook
1
Mikroform
1
Ratgeber
1
more ...
less ...
Language
All
English
269
German
68
Italian
2
Author
All
Gierl, Heribert
8
Esch, Franz-Rudolf
7
Breuer, Christoph
5
Marwitz, Christian
5
Boerman, Sophie C.
4
Carrillat, François A.
4
Cornwell, T. Bettina
4
Gröppel-Klein, Andrea
4
Mazodier, Marc
4
Rumpf, Christopher
4
Steffenhagen, Hartwig
4
Astous, Alain d'
3
Bauer, Hans H.
3
Cobbs, Joe
3
Evans, Nathaniel J.
3
Huh, Jisu
3
Leng, Ho Keat
3
Mahdian, Mohammad
3
Quester, Pascale
3
Reich, Sandra
3
Reijmersdal, Eva A. van
3
Schwaiger, Manfred
3
Zhang, Jianqiang
3
Abrams, Zoë
2
Alexandris, Kostas
2
Chung, Chanjin
2
Cianfrone, Beth A.
2
Dastani, Parsis
2
Dees, Windy
2
Deitz, George D.
2
Diehl, Sandra
2
Esteban, Lola
2
Feng, Yang
2
Flöter, Thomas
2
Grohs, Reinhard
2
Hanssens, Dominique M.
2
Hernández-García, José M.
2
Herrmann, Jean-Luc
2
Herrmann, Roland
2
Hudders, Liselot
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
14
Marketing : ZFP ; journal of research and management
13
International journal of advertising : the review of marketing communications
12
International journal of sports marketing & sponsorship
10
European journal of marketing : EJM
8
International journal of electronic commerce : IJEC
7
Journal of advertising research
7
Psychology & marketing
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business research : JBR
6
Journal of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
American journal of agricultural economics
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
European Sport management quarterly : ESMQ
3
Gabler Edition Wissenschaft
3
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
3
International advertising and communication : current insights and empirical findings
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport management and marketing : IJSMM
3
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Journal of marketing
3
Journal of promotion management : JPM
3
Marketing letters : a journal of research in marketing
3
Marktpsychologie
3
Operations research
3
Sport management review
3
The journal of industrial economics
3
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
3
Asia Pacific journal of marketing and logistics
2
European journal of operational research : EJOR
2
Handbuch der Marktforschung
2
more ...
less ...
Source
All
ECONIS (ZBW)
339
Showing
1
-
10
of
339
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
2
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
3
Recession-proof marketing? : unraveling the impact of advertising efficiency on stock volatility
Al-Gamrh, Bakr
;
Rasul, Tareq Faizur
- In:
International review of financial analysis
92
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014492364
Saved in:
4
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
5
A two-sided sales promotions modeling based on agent-based simulation
Turgut, Yakup
;
Bozdag, Cafer Erhan
- In:
Journal of economic interaction and coordination
19
(
2024
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10014502259
Saved in:
6
A synergetic vision of advertising as stimuli to enhance sales
Valderrábano López, Juan Luis
- In:
Estudios de economía aplicada : revista promovida por …
42
(
2024
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10014514880
Saved in:
7
Influencer advertising : facilitating poor-fitting influencer posts
Hawkins, Matthew A.
;
Saleem, Fathima Z.
- In:
Management decision
62
(
2024
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10014465689
Saved in:
8
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
9
Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Kini, Ranjan B.
;
Bolar, Kartikeya
;
Ali, Rofin …
- In:
Information systems management
41
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014514668
Saved in:
10
When politics disgust : emotional versus rational processing of attack ads
Passyn, Kirsten A.
;
LeBaron, David
;
Riggle, Robert J.
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 145-178
Persistent link: https://www.econbiz.de/10014514763
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->