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~subject:"Sponsoring"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Sponsoring
Advertising effects
5,762
Werbewirkung
5,762
Consumer behaviour
2,836
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2,836
Advertising
2,803
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2,775
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1,592
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533
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advertising
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Television advertising
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Psychology of advertising
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Experiment
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Product Placement
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24
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Breuer, Christoph
5
Marwitz, Christian
5
Boerman, Sophie C.
4
Carrillat, François A.
4
Cornwell, T. Bettina
4
Mazodier, Marc
4
Rumpf, Christopher
4
Astous, Alain d'
3
Cobbs, Joe
3
Evans, Nathaniel J.
3
Huh, Jisu
3
Leng, Ho Keat
3
Quester, Pascale
3
Reijmersdal, Eva A. van
3
Alexandris, Kostas
2
Cianfrone, Beth A.
2
Dees, Windy
2
Deitz, George D.
2
Feng, Yang
2
Flöter, Thomas
2
Grohs, Reinhard
2
Gröppel-Klein, Andrea
2
Herrmann, Jean-Luc
2
Hudders, Liselot
2
Kacha, Mathieu
2
Kwak, Dae Hee
2
Lacey, Russell
2
McDaniel, Stephen R.
2
Neijens, Peter C.
2
Olson, Erik L.
2
Pfeuffer, Alexander
2
Plewa, Carolin
2
Schwaiger, Manfred
2
Taylor, Charles Raymond
2
Thjømøe, Hans Mathias
2
Tsiotsou, Rodoula H.
2
Uhrich, Sebastian
2
Walliser, Björn
2
Woisetschläger, David
2
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International journal of advertising : the quarterly review of marketing communications
14
International journal of advertising : the review of marketing communications
10
International journal of sports marketing & sponsorship
10
European journal of marketing : EJM
7
Journal of promotion management : innovations in planning and applied research
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Psychology & marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of business research : JBR
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
European Sport management quarterly : ESMQ
3
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport management and marketing : IJSMM
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Sport management review
3
Asia Pacific journal of marketing and logistics
2
Gabler Edition Wissenschaft
2
Handbuch der Marktforschung
2
Journal of current issues and research in advertising
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
AMS review : official publication of the Academy of Marketing Science
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied economics
1
Business history review
1
Chinese management studies : CMS
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
EuroMed journal of business
1
Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses
1
Handbuch Wirtschaft und Kultur : Formen und Fakten unternehmerischer Kulturförderung
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
160
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21
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
22
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
23
Analysis of effective recall in radio advertising
Pedreño-Santos, Ana
;
Garcia-Madariaga, Jesus
- In:
Journal of communication management
26
(
2022
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10013162625
Saved in:
24
Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.
;
Johnson, Benjamin K.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 30-53
Persistent link: https://www.econbiz.de/10013167380
Saved in:
25
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Saved in:
26
"The tweeting sponsor" : effect of a sponsor's SNS message articulation/interactivity on consumers' online response
Kaushik, Kapil
;
Mishra, Abhishek
;
Dey, Shubhamoy
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
2
,
pp. 227-250
Persistent link: https://www.econbiz.de/10013177975
Saved in:
27
Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
28
Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo
;
Lee, Hyunmin
;
Sherrick, Brett
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
Saved in:
29
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
30
The relationship between product placement and shopping intentions on Instagram
Suková, Lenka
;
Míková, Ladislava
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 177-206)
.
2022
Persistent link: https://www.econbiz.de/10013343574
Saved in:
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