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~subject:"Sportmarketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbook"
~type_genre:"Konferenzschrift"
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Customer-centric marketing strategies : tools for building organizational performance
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Die Ökonomie des Sports in den Medien
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Einfachheit in Wirtschaftsinformatik und Controlling : Festschrift für Heinz Lothar Grob
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Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
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Handbook of research on integrating social media into strategic marketing
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1
Marketing analysis in sport business : global perspectives
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Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
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Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
1
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Sport and tourism : strategies to develop tourist destinations
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Sport im Fernsehen - zwischen gesellschaftlichem Anliegen und ökonomischen Interessen
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Sport und neue Märkte : Innovation - Expansion - Investition
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ECONIS (ZBW)
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Brand love as a trigger of sport tourism : a study in Portuguese football
Peixoto, Ana João
;
Santos, Vasco
;
Sousa, Bruno
- In:
Sport and tourism : strategies to develop tourist …
,
(pp. 23-39)
.
2023
Persistent link: https://www.econbiz.de/10014368652
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2
Public sector marketing communications : insights from/for the primus national football league rwanda
Madichie, Nnamdi
;
Igwe, Paul Agu
;
Hinson, Robert
;
Mbah, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 239-264)
.
2023
Persistent link: https://www.econbiz.de/10014289804
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3
The economics of sports betting and sports betting in economics
Corral Cuervo, Julio del
;
Gomez-Gonzalez, Carlos
- In:
Advances in sports economics
,
(pp. 197-211)
.
2022
Persistent link: https://www.econbiz.de/10013190299
Saved in:
4
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
5
Challenges in the marketing of intercollegiate athletics Perspectives of college football marketing directors
Benedek, Jonathan J.
;
Pedersen, Paul M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 51-69)
.
2022
Persistent link: https://www.econbiz.de/10013475241
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6
Marketing management in the football industry : guidelines, trends, and proposals
Moraes, Ivan Furegato
;
Rocco Jr., Ary José
;
Bastos, …
- In:
Sport marketing in a global environment : strategic …
,
(pp. 107-125)
.
2022
Persistent link: https://www.econbiz.de/10013475256
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7
Competitive intensity : sporting rules generating it and impact on fan demand
Scelles, Nicolas
;
Andreff, Wladimir
- In:
A modern guide to sports economics
,
(pp. 57-69)
.
2021
Persistent link: https://www.econbiz.de/10013168484
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8
Football club equipment manufacturers' strategy and internationalization
Desbordes, Michel
- In:
International sport marketing : issues and practice
,
(pp. 115-151)
.
2019
Persistent link: https://www.econbiz.de/10012101993
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9
Neue internationale Märkte im Spitzensport : Bedeutung & Rolle des strategischen Social Media Marketing im Rahmen von Internationalisierungsstrategien
Kainz, Florian
;
Herberth, Christoph
- In:
Neue und innovative Einnahmequellen im Spitzensport : …
,
(pp. 25-40)
.
2016
Persistent link: https://www.econbiz.de/10011587872
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10
Connected stadium : a pillar for football clubs' marketing development?
Bal, Charles
;
Fleck, Nathalie
- In:
Making a difference through marketing : a quest for …
,
(pp. 43-58)
.
2016
Persistent link: https://www.econbiz.de/10011531320
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