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~subject:"Sports marketing"
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Search: subject:"event"
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Subject
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Sports marketing
Event study
2,741
Sportveranstaltung
2,452
Sport event
2,407
Ereignisstudie
2,112
Börsenkurs
1,566
Share price
1,544
Event-Marketing
1,503
Großveranstaltung
1,336
Big event
1,303
Event marketing
1,283
event study
1,226
Ankündigungseffekt
1,224
Announcement effect
1,216
Sport
867
Sports
843
Deutschland
809
Kapitaleinkommen
804
Capital income
803
Consumer behaviour
780
Konsumentenverhalten
779
Germany
773
Football
766
Fußball
759
Wirkungsanalyse
697
Impact assessment
684
Professional sports
673
Profisport
673
Welt
660
Theorie
653
World
651
USA
650
Theory
634
United States
630
Sportmarketing
519
Stock market
515
Aktienmarkt
505
Tourismus
416
Tourism
404
Event sector
401
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Online availability
All
Undetermined
226
Free
50
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All
Article
418
Book / Working Paper
100
Other
1
Type of publication (narrower categories)
All
Article in journal
384
Aufsatz in Zeitschrift
384
Aufsatz im Buch
39
Book section
39
Collection of articles of several authors
26
Sammelwerk
26
Graue Literatur
23
Non-commercial literature
23
Arbeitspapier
16
Working Paper
16
Aufsatzsammlung
12
Case study
12
Fallstudie
12
Hochschulschrift
12
Thesis
7
Conference paper
6
Konferenzbeitrag
6
Lehrbuch
4
Textbook
4
Handbook
3
Handbuch
3
Konferenzschrift
3
Reprint
3
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Mehrbändiges Werk
1
Multi-volume publication
1
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Language
All
English
449
German
63
French
4
Polish
2
Spanish
1
Undetermined
1
Author
All
Nufer, Gerd
17
Bühler, André W.
7
Inoue, Yuhei
7
Popp, Nels
7
Grohs, Reinhard
6
Kim, Yu Kyoum
6
O'Reilly, Norm
6
Shapiro, Stephen L.
6
Séguin, Benoit
6
Andreff, Wladimir
5
Breuer, Christoph
5
Cornwell, T. Bettina
5
Desbordes, Michel
5
Filo, Kevin
5
Funk, Daniel C.
5
Jensen, Jonathan A.
5
Koenigstorfer, Joerg
5
Yoshida, Masayuki
5
Bühler, André
4
Chanavat, Nicolas
4
Drayer, Joris
4
Dwyer, Brendan
4
Green, Chris
4
Kim, Kihan
4
Koronios, Konstantinos
4
Leng, Ho Keat
4
Morgan, Ashlee
4
Pedersen, Paul M.
4
Rose, Andrew
4
Schreyer, Dominik
4
Spiegel, Mark
4
Biscaia, Rui
3
Bodet, Guillaume
3
Bouchet, Adrien
3
Breiter Terry, Deborah
3
Byon, Kevin K.
3
Calabuig Moreno, Ferran
3
Carrillat, François A.
3
Cheong, Yunjae
3
Cho, Heetae
3
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Institution
All
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
Fachhochschule Reutlingen / European School of Business
1
Georg-August-Universität Göttingen / Sozialwissenschaftliche Fakultät
1
Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg>
1
IGI Global
1
National Bureau of Economic Research
1
Niederer, Kraft & Frey <Zürich>
1
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Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
47
International journal of sport management and marketing : IJSMM
39
European Sport management quarterly : ESMQ
35
Journal of sport management : the official journal of the North American Society of Sport Management
33
International journal of sports marketing & sponsorship
31
Sport management review
26
Journal of business research : JBR
14
Journal of sports economics
14
International journal of sport finance
12
Sport, Business and Management : an international journal ; SBM
9
European journal of marketing : EJM
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
5
Strategies in sports marketing : technologies and emerging trends
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of event and festival management
4
Journal of promotion management : JPM
4
Sportmanagement : SPM
4
The journal of business & industrial marketing
4
Tourism management perspectives : TMP
4
An Elgar research collection
3
Applied economics
3
BestMasters
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of vacation marketing : an international journal
3
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
3
Routledge international handbooks
3
Business horizons
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
2
European journal of operational research : EJOR
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing intelligence & planning
2
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
2
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Source
All
ECONIS (ZBW)
518
BASE
1
Showing
1
-
10
of
519
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articles prioritized
date (newest first)
date (oldest first)
1
Sport
event
vs. art
event
? : the effect of CSR-linked sponsorship
event
type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
A study of
event
brand image, destination image,
event
, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
Saved in:
3
The influence of
event
-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
5
Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji
;
Orr, Madeleine
;
Inoue, Yuhei
;
Chang, Yonghwan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
Saved in:
6
Testing the relationships among
event
personality,
event
image and runners' loyalty : a study of an international running
event
Lianopoulos, Yannis
;
Theodorakis, Nicholas D.
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 189-207
Persistent link: https://www.econbiz.de/10013274354
Saved in:
7
Mixing FIFA World Cup alcohol sponsorship agreements with Islamic host countries : a conceptual framework
Dun, Susan
;
Rachdi, Hatim
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 159-171
Persistent link: https://www.econbiz.de/10014451914
Saved in:
8
Sport
event
and destination co-branding : analysis of social media sentiment in an international, professional sport
event
crisis
Morgan, Ashlee
;
Wilk, Violetta
;
Sibson, Ruth
;
Willson, …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
Saved in:
9
Sport tourists' preferred
event
attributes and motives : a case of Sepak Takraw, Malaysia
Zarei, Azadeh
;
Ramkissoon, Haywantee
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1188-1213
Persistent link: https://www.econbiz.de/10012592366
Saved in:
10
New sports stadia for Africa? : the impact of sportscape features on attendance intentions in sub-Saharan African club football
Quansah, Tommy Kweku
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 404-427
Persistent link: https://www.econbiz.de/10014564376
Saved in:
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