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Strategic management
Relationship marketing
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social CRM
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ECONIS (ZBW)
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1
Social Media Management : Using Social Media as a Business Instrument
Looy, Amy van
-
2022
-
2nd ed. 2022.
strategies and business models for social media, influencer marketing, viral campaigns,
social
CRM
, employer branding, e …
Persistent link: https://www.econbiz.de/10013192362
Saved in:
2
Aligning 4C strategy with social network applications for CRM performance
Hung, Wei-Hsi
;
Chang, I-Cheng
;
Chen, Yan
;
Ho, Ying-Li
- In:
Journal of global information management : an official …
27
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012006639
Saved in:
3
Evolution of CRM in SCRM
Nitu, Claudiu Valentin
;
Tileaga, Cosmin
;
Ionescu, Alexandra
- In:
Economics, management and financial markets
9
(
2014
)
1
,
pp. 303-310
Persistent link: https://www.econbiz.de/10011543884
Saved in:
4
Technology and disruption : how the new customer relationship influences the corporate strategy
Krämer, Andreas
;
Tachilzik, Thomas
;
Bongaerts, Robert
- In:
Phantom ex machina : digital disruption's role in …
,
(pp. 53-70)
.
2017
Persistent link: https://www.econbiz.de/10012163391
Saved in:
5
Social
CRM
, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada
;
Trimetsoontorn, Jirasek
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 742-760
Persistent link: https://www.econbiz.de/10011382407
Saved in:
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