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~subject:"Subsistence economy"
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Search: person:"Viswanathan, Madhubalan"
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Subsistence economy
Subsistenzwirtschaft
33
Consumer behaviour
28
Konsumentenverhalten
28
Market research
14
Marktforschung
14
Developing countries
11
Entwicklungsländer
11
Entrepreneurship
10
Entrepreneurship approach
10
USA
10
United States
10
Analphabetismus
9
Illiteracy
9
India
9
Indien
9
Armut
7
Messung
7
Nachhaltige Entwicklung
7
Poverty
7
Sustainable development
7
poverty
7
Marketing management
6
Marketingmanagement
6
Measurement
6
Theorie
6
Theory
6
Armutsbekämpfung
5
Business start-up
5
Experiment
5
Poverty reduction
5
Product information
5
Produktinformation
5
Unternehmensgründung
5
subsistence marketplaces
5
Feldforschung
4
Field research
4
Low income
4
Niedrigeinkommen
4
Scientific method
4
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11
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Article
29
Book / Working Paper
4
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Article in journal
28
Aufsatz in Zeitschrift
28
Collection of articles of several authors
4
Sammelwerk
4
Aufsatz im Buch
2
Aufsatzsammlung
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2
Conference proceedings
1
Konferenzschrift
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Language
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English
33
Author
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Viswanathan, Madhu
33
Venugopal, Srinivas
6
Rosa, Jose Antonio
5
Sridharan, Srinivas
5
Gau, Roland
3
Jung, Kiju
3
Sreekumar, Arun
3
Jae, Haeran
2
Khare, Apoorv
2
Ritchie, Robin
2
Varman, Rohit
2
Akareem, Husain Salilul
1
Baskentli, Sara
1
Belk, Russell W.
1
Cai, Sophy
1
Chaturvedi, Avinish
1
Christensen, Lisa Jones
1
Clarke, John
1
Duncan, Ronald
1
Echambadi, Raj
1
Elaydi, Raed
1
Ferdous, Ahmed Shahriar
1
Gajendiran, S.
1
Gallage, H. P. Samanthika
1
Ghoshal, Tanuka
1
Goreczny, Ashley
1
Gupta, Samir
1
Hollebeek, Linda D.
1
Jung, In Woo
1
Karnani, Aneel Gobindram
1
Maltz, Elliot
1
Martin, Diane M.
1
Minefee, Ishva
1
Nakata, Cheryl
1
Ramirez-Grigortsuk, Maria
1
Ringer, Allison
1
Rosa, José da
1
Ruth, Julie A.
1
Seth, Anju
1
Shultz, Clifford J.
1
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Published in...
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Journal of business research : JBR
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of public policy & marketing
3
Advances in international management
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Product and market development for subsistence marketplaces
2
Education in the Asia-Pacific region : issues, concerns prospects
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global marketing
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of teaching in international business
1
Marketing theory
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
33
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1
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
2
Global virtual immersion in a post-Covid world : lessons learned in moving from sympathy to informed empathy in subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
;
Duncan, Ronald
; …
- In:
Journal of teaching in international business
33
(
2022
)
4
,
pp. 203-223
Persistent link: https://www.econbiz.de/10013483143
Saved in:
3
Marketplace literacy as a pathway to a better world : evidence from field experiments in low-access subsistence marketplaces
Viswanathan, Madhu
;
Umashankar, Nita
;
Sreekumar, Arun
; …
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 113-129
Persistent link: https://www.econbiz.de/10012522222
Saved in:
4
A demonstration of symbiotic academic-social enterprise in subsistence marketplaces : researching and designing customized sustainability literacy education in Tanzania
Viswanathan, Madhu
;
Baskentli, Sara
;
Gallage, H. P. …
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 245-261
Persistent link: https://www.econbiz.de/10012534363
Saved in:
5
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
6
Negotiated agency in the face of consumption constraints : a study of women entrepreneurs in subsistence contexts
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 336-353
Persistent link: https://www.econbiz.de/10012590308
Saved in:
7
Subsistence marketplaces : challenges and opportunities
Viswanathan, Madhu
;
Elaydi, Raed
;
Gau, Roland
; …
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10012534191
Saved in:
8
What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
Saved in:
9
Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv
;
Varman, Rohit
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428
Saved in:
10
The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Marketing theory
17
(
2017
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
Saved in:
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