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~subject:"Sustainability"
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Search: subject:"green advertising"
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Sustainability
Advertising effects
65
Werbewirkung
65
Green marketing
64
Öko-Marketing
62
Consumer behaviour
60
Konsumentenverhalten
60
Advertising
59
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59
Environmental consciousness
48
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48
Green advertising
42
green advertising
39
Sustainable product
23
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23
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21
Nachhaltige Entwicklung
21
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21
Umweltmanagement
21
Brand image
17
Markenimage
17
Brand management
16
Markenführung
16
Nachhaltigkeit
11
Corporate social responsibility
7
purchase intention
7
Corporate Social Responsibility
6
environmental concern
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5
Green Advertising
5
Marketing management
5
Marketingmanagement
5
Umweltzeichen
5
green purchase intention
5
sustainability
5
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4
India
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Milfeld, Tyler
2
Akram, Umair
1
Arias, Claudia
1
Barrios, Andrés
1
Bilal, Muhammad
1
Byun, Jaemun
1
Cho, Yoon-Na
1
Corona, Ramon
1
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1
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1
Ellis, Debbie
1
Eom, Hyo Jin
1
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1
Falguera, Fernanda Pereira Sartori
1
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1
Hameed, Irfan
1
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1
Lim, Dong Jae
1
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1
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1
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1
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1
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1
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1
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International journal of advertising : the review of marketing communications
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of innovation & sustainable development : IJISD
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of travel and tourism marketing
1
Review of business & finance studies : RBFS
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ECONIS (ZBW)
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1
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
Saved in:
2
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
3
Predicting the value-based determinants of sustainable luxury consumption : a multi-analytical approach and pathway to sustainable development in the luxury industry
Essiz, Oguzhan
;
Senyuz, Aysu
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 1721-1758
Persistent link: https://www.econbiz.de/10014513952
Saved in:
4
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
5
From
green
advertising
to sustainable behavior : a systematic literature review through the lens of value-belief-norm framework
Lima, Pedro Augusto Bertucci
;
Falguera, Fernanda …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 53-96
Persistent link: https://www.econbiz.de/10014450229
Saved in:
6
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
7
The nature and extent of environmental sustainability advertising in magazines in a developing market
Ndlovu, Sibusiso
;
Ellis, Debbie
- In:
International journal of innovation & sustainable …
16
(
2022
)
3/4
,
pp. 372-399
Persistent link: https://www.econbiz.de/10014319666
Saved in:
8
Green
advertising
for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
Saved in:
9
The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
120
(
2020
),
pp. 379-388
Persistent link: https://www.econbiz.de/10012417141
Saved in:
10
Getting the sustainability message across : an endorsed Colombian environmental cinematographic strategy
Barrios, Andrés
;
Wilson, Bradley
;
Arias, Claudia
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 910-927
Persistent link: https://www.econbiz.de/10011859144
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