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Theorie
OR in marketing
83
Theory
41
Consumer behaviour
21
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Preismanagement
19
Pricing strategy
19
Advertising
18
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Lessmann, Stefan
2
Ma, Shaohui
2
Yenipazarli, Arda
2
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1
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1
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1
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1
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1
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1
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European journal of operational research : EJOR
36
International journal of production economics
2
International journal of production research
1
Journal of management analytics
1
Omega : the international journal of management science
1
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ECONIS (ZBW)
41
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How responsive should a firm be to customers' expectations?
Fruchter, Gila E.
;
Wiszniewska-Matyszkiel, Agnieszka
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014456862
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2
Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
Yenipazarli, Arda
- In:
European journal of operational research : EJOR
312
(
2024
)
3
,
pp. 1059-1073
Persistent link: https://www.econbiz.de/10014456466
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3
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
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4
Signaling quality through price guarantee window for technology-related products
Li, Zhiguo
;
Xie, Faqi
;
Zhang, Han
;
Zhang, Hongwu
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 669-677
Persistent link: https://www.econbiz.de/10014456621
Saved in:
5
The introduction and market expansion effects of green products considering network externalities
Liu, Xiaoxi
- In:
Omega : the international journal of management science
124
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014533561
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6
Dynamic pricing in the presence of strategic consumers with 'experience-in-store-and-buy-online’
Cao, Erbao
;
Luo, Haodong
;
Ma, Yuan
;
Lü, Kevin
- In:
International journal of production research
61
(
2023
)
20
,
pp. 6873-6890
Persistent link: https://www.econbiz.de/10014383263
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7
A tractable online learning algorithm for the multinomial logit contextual bandit
Agrawal, Priyank
;
Tulabandhula, Theja
;
Avadhanula, Vashist
- In:
European journal of operational research : EJOR
310
(
2023
)
2
,
pp. 737-750
Persistent link: https://www.econbiz.de/10014340774
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8
Manufacturer's product line selling strategy and add-on policy in product sharing
Zhang, Yu
;
Huang, Min
;
Tian, Lin
;
Cai, Gangshu
;
Jin, Delong
- In:
European journal of operational research : EJOR
308
(
2023
)
3
,
pp. 1332-1343
Persistent link: https://www.econbiz.de/10014311900
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9
Pricing and lot-sizing decisions on buy-now-and-pay-later installments through a product life cycle
Feng, Lin
;
Teng, Jinn-Tsair
;
Zhou, Fangting
- In:
European journal of operational research : EJOR
306
(
2023
)
2
,
pp. 754-763
Persistent link: https://www.econbiz.de/10014279087
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10
Managing quality and pricing during a product recall : an analysis of pre-crisis, crisis and post-crisis regimes
Mukherjee, Arka
;
Carvalho, Margarida
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
307
(
2023
)
1
,
pp. 406-420
Persistent link: https://www.econbiz.de/10014293013
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