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Search: subject:"corporate branding"
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United Kingdom
Brand architecture
508
Markenarchitektur
508
Brand management
395
Markenführung
394
Corporate reputation
221
Firmenimage
221
Markenimage
110
Brand image
109
Brand
104
Markenartikel
101
Corporate culture
99
Unternehmenskultur
99
Consumer behaviour
85
Konsumentenverhalten
85
Corporate Social Responsibility
67
Corporate social responsibility
65
Marketing management
65
Marketingmanagement
65
Corporate branding
63
Öffentlichkeitsarbeit
55
Public relations
54
Markenpolitik
41
corporate branding
34
Stakeholder
31
Beziehungsmarketing
28
Relationship marketing
28
Deutschland
26
Germany
26
Marketing
26
Reputation
26
Cultural heritage
23
Kulturgüter
23
Corporate brand
22
Großbritannien
20
B-to-B-Marketing
19
Business ethics
19
Business-to-business marketing
19
HR marketing
19
Personalmarketing
19
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4
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English
21
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Balmer, John M. T.
6
Heller, Michael
3
Bang, Nguyen
1
Bennison, David J.
1
Bravo, Rafael
1
Broderick, Anne
1
Chang, Sue Ryung
1
Chapleo, Chris
1
Davies, Barry J.
1
De Chernatony, Leslie
1
Erdem, Tülin
1
Gill, Deviraj
1
Grieble, Adrian
1
Gupta, Suraksha
1
He, Hongwei
1
Jonsen, Karsten
1
Joseph, Abraham
1
Kelan, Elisabeth
1
Lauritsen, Britt Denise
1
Liao, Mei-na
1
Lim, Ming
1
Lu, Yan
1
Matute, Jorge
1
Melewar, T. C.
1
Mitra, Debanjan
1
Musto, David K.
1
Perks, Keith J.
1
Pina, José M.
1
Point, Sébastien
1
Ray, Sugata
1
Schoefer, Klaus
1
Sheikh, Alireza
1
Stuart, Helen
1
Sujchaphong, Narissara
1
Wang, Wei-yue
1
Wang, Yichuan
1
Warnaby, Gary
1
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European journal of marketing : EJM
3
Working paper series / Bradford University School of Management
3
The journal of brand management : an international journal
2
Trademarks, brands, and competitiveness
2
Communicating corporate social responsibility : perspectives and practice
1
Corporate communications : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of human resource management
1
International studies of management and organization
1
Journal of business research : JBR
1
Journal of general management
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The marketing review
1
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ECONIS (ZBW)
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1
Diversity and inclusion branding : a five-country comparison of corporate websites
Jonsen, Karsten
;
Point, Sébastien
;
Kelan, Elisabeth
; …
- In:
International journal of human resource management
32
(
2021
)
3
,
pp. 616-649
Persistent link: https://www.econbiz.de/10012483915
Saved in:
2
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
3
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
4
Can brands circumvent marketing regulations? : exploiting umbrella branding in financial markets
Lu, Yan
;
Mitra, Debanjan
;
Musto, David K.
;
Ray, Sugata
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10012183075
Saved in:
5
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
6
The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise
;
Perks, Keith J.
- In:
Corporate communications : an international journal
20
(
2015
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
Saved in:
7
Brands in higher education challenges and potential strategies
Chapleo, Chris
- In:
International studies of management and organization
45
(
2015
)
2
,
pp. 150-163
Persistent link: https://www.econbiz.de/10011286435
Saved in:
8
Brand heritage and CSR credentials : a discourse analysis of M&S reports
Gill, Deviraj
;
Broderick, Anne
- In:
Communicating corporate social responsibility : …
,
(pp. 179-199)
.
2014
Persistent link: https://www.econbiz.de/10010346535
Saved in:
9
Corporate brand building : Shell-Mex Ltd. in the interwar period
Heller, Michael
- In:
Trademarks, brands, and competitiveness
,
(pp. 194-214)
.
2013
Persistent link: https://www.econbiz.de/10009758692
Saved in:
10
Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
De Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
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