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~subject:"Unternehmenserfolg"
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Unternehmenserfolg
Marketing
12
Marketing department
6
Firm performance
5
Marketing management
4
Marketingmanagement
4
Innovation
3
Market orientation
3
Marketing department power
3
Marketing department’s influence
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marketing department
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marketing department power
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Brand
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Brand image
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Innovationsmanagement
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Legitimacy
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Managers
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Markenartikel
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firm performance
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organizational structure
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Abteilung
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Artificial intelligence
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Enke, Margit
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Feng, Hui
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Grimm, Philipp H.
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Gök, Osman
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Homburg, Christian
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Kuppelwieser, Volker G.
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Miletkov, Mihail
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Morgan, Neil A.
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Nikolov, Atanas
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Peev, Plamen
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Peker, Sinem
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Rego, Lopo L.
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Tuzovic, Sven
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International journal of innovation management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
The impact of marketing’s innovation-related capabilities on a firm’s innovation performance
Gök, Osman
;
Peker, Sinem
- In:
International journal of innovation management
24
(
2020
)
6
,
pp. 2050054-1-2050054-31
Persistent link: https://www.econbiz.de/10012271545
Saved in:
2
Chief marketing officers and firm performance : a multinational perspective on the value relevance of the chief marketer
Nikolov, Atanas
;
Peev, Plamen
;
Miletkov, Mihail
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10013177325
Saved in:
3
Marketing
department
power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
4
The loss of the
marketing
department
’s influence : is it really happening? ; and why worry?
Homburg, Christian
;
Vomberg, Arnd
;
Enke, Margit
;
Grimm, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010489581
Saved in:
5
The role of marketing in today's enterprise
Wirtz, Jochen
;
Tuzovic, Sven
;
Kuppelwieser, Volker G.
- In:
Journal of service management
25
(
2014
)
2
,
pp. 171-194
Persistent link: https://www.econbiz.de/10010343485
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