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~subject:"Viral marketing"
~subject:"Web 2.0 technologies"
~type:"book"
~type_genre:"Article in journal"
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Viral marketing
Web 2.0 technologies
Social Web
93
Social web
93
Communication media
27
Kommunikationsmedien
27
EU countries
24
EU-Staaten
24
Online-Marketing
22
Internet marketing
21
Internet
14
Welt
13
World
13
E-commerce
11
Electronic Commerce
11
Information technology
10
Informationstechnik
10
Digitalisierung
9
Digitization
9
Media industries
9
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9
Virales Marketing
9
Web 2.0-Technologien
9
Media usage
8
Mediennutzung
8
Consumer behaviour
7
Interactive media
7
Interaktive Medien
7
Konsumentenverhalten
7
USA
7
United States
7
Soziale Software
6
Soziales Netzwerk
6
Advertising
5
Beziehungsmarketing
5
Innovation
5
Relationship marketing
5
Social network
5
Virtual reality
5
Virtuelle Realität
5
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2
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2
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Article
2,231
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Graue Literatur
143
Non-commercial literature
143
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109
Arbeitspapier
106
Working Paper
106
Thesis
79
Collection of articles of several authors
77
Sammelwerk
77
Ratgeber
58
Guidebook
55
Case study
39
Fallstudie
39
Aufsatzsammlung
32
Aufsatz in Zeitschrift
18
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17
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16
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14
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13
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13
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7
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6
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6
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4
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4
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2
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2
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2
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1
Conference paper
1
Elektronischer Datenträger als Beilage
1
Enzyklopädie
1
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1
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English
16
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2
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Kim, Juran
2
Baxter, Gavin James
1
Buchanan-Oliver, Margo
1
Chen, Jinjun
1
Cho, Chang-Hoan
1
Chu, Shu-Chuan
1
Cooke, Mike
1
Dix, Steve
1
Dorfleitner, Gregor
1
Drezner, Daniel W.
1
Fam, Kim Shyan
1
Foray, Dominique
1
Forcella, Davide
1
Harrigan, Paul
1
Ingenhoff, Diana
1
Lee, Sang M.
1
Park, Jin Seong
1
Quynh Anh Nguyen
1
Redlicki, Bartosz
1
Riemer, Kai
1
Seo, Yuri
1
Verhoef, Peter C.
1
Zhang, Dongsong
1
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Academy of Marketing
1
Published in...
All
HMD : Praxis der Wirtschaftsinformatik
2
International journal of advertising : the review of marketing communications
2
CEBRIG working paper
1
Cambridge working papers in economics
1
Information systems and e-business management : ISeB
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of information technology and management : IJITM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : MM
1
Journal of organizational computing and electronic commerce
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service research : JSR
1
Long range planning : LRP ; international journal of strategic management
1
Public choice
1
The learning organization : TLO ; the international journal of critical studies in organizational learning
1
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Source
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ECONIS (ZBW)
18
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1
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10
of
18
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date (oldest first)
1
Spreading lies
Redlicki, Bartosz
-
2017
Persistent link: https://www.econbiz.de/10012667028
Saved in:
2
Why microfinance institutions go digital : an empirical analysis
Dorfleitner, Gregor
;
Forcella, Davide
;
Quynh Anh Nguyen
-
2021
Persistent link: https://www.econbiz.de/10012658850
Saved in:
3
New insights on digital and social media advertising
Kim, Juran
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012623917
Saved in:
4
New trends in digital and social media advertising
Cho, Chang-Hoan
(
ed.
);
Park, Jin Seong
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012200498
Saved in:
5
Special issue: electronic word-of-mouth
Kim, Juran
(
ed.
);
Chu, Shu-Chuan
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011859182
Saved in:
6
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
7
Special issue: Social computing and social networks
Chen, Jinjun
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010425502
Saved in:
8
Implementing Web 2.0 tools in organisations
Baxter, Gavin James
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010252125
Saved in:
9
Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
Saved in:
10
Social media and mobile marketing
Dix, Steve
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009666654
Saved in:
1
2
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