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~subject:"Viral marketing"
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Search: subject:"Quality signaling"
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Viral marketing
Product quality
20
Produktqualität
20
Signalling
19
quality signaling
13
Consumer behaviour
12
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Quality signaling
10
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7
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7
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Virales Marketing
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Online-Marketing
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Quality Signaling
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Reputation
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reputation
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Dauerhafte Konsumgüter
3
Durable goods
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Preis
3
Price
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consumer reviews
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Brand
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Demand and Price Analysis
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Online-Handel
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Social web
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Spieltheorie
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entry deterrence
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unprejudiced beliefs
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wine market
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Martin, Simon
4
Shelegia, Sandro
4
Campbell, James D.
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Feng, Hong
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Fu, Qiang
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Kusawat, Poompak
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Surat Teerakapibal
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Zhang, Lan
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International journal of industrial organization
2
Barcelona GSE working paper series : working paper
1
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Journal of global marketing
1
Quantitative marketing and economics : QME
1
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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ECONIS (ZBW)
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1
Underpromise and overdeliver? : online product reviews and firm pricing
Martin, Simon
;
Shelegia, Sandro
-
2019
Persistent link: https://www.econbiz.de/10012169806
Saved in:
2
Underpromise and overdeliver? : online product reviews and firm pricing
Martin, Simon
;
Shelegia, Sandro
-
2019
Persistent link: https://www.econbiz.de/10012207536
Saved in:
3
Underpromise and overdeliver? : online product reviews and firm pricing
Martin, Simon
;
Shelegia, Sandro
- In:
International journal of industrial organization
79
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012888276
Saved in:
4
Under-promise and over-deliver? : online product reviews and firm pricing
Shelegia, Sandro
;
Martin, Simon
-
2021
Persistent link: https://www.econbiz.de/10012612999
Saved in:
5
The roles of culture in online user reviews : an empirical investigation
Kusawat, Poompak
;
Surat Teerakapibal
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 189-204
Persistent link: https://www.econbiz.de/10012584510
Saved in:
6
How to launch a new durable good : a signaling rationale for hunger marketing
Feng, Hong
;
Fu, Qiang
;
Zhang, Lan
- In:
International journal of industrial organization
70
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012586717
Saved in:
7
Localized price promotions as quality signal in a public observable network
Campbell, James D.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
1
,
pp. 27-57
Persistent link: https://www.econbiz.de/10010506299
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