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~subject:"Viral marketing"
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Viral marketing
Text
1,421
Data Mining
622
Data mining
620
Text mining
287
text mining
266
Artificial intelligence
176
Künstliche Intelligenz
175
Social Web
169
Social web
169
Forecasting model
140
Prognoseverfahren
140
Bibliometrics
138
Bibliometrie
138
Consumer behaviour
100
Konsumentenverhalten
100
Big data
93
Big Data
81
Sentiment analysis
76
Textual analysis
75
Emotion
72
Börsenkurs
68
Share price
68
textual analysis
67
machine learning
66
Personalisierung
65
Personalization
65
China
64
Theorie
62
Theory
62
Virales Marketing
62
Corporate disclosure
58
Unternehmenspublizität
58
Anlageverhalten
57
Behavioural finance
56
Online retailing
55
Online-Handel
55
Internet marketing
52
Online-Marketing
52
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51
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58
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2
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English
61
German
1
Author
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Moro, Sérgio
4
Guerreiro, João Pedro Silva Martins
2
Jia, Susan
2
Kim, Jong Min
2
Robertson, Jeandri
2
Su, Qiuli
2
Aakash
1
Aggarwal, Anu Gupta
1
Agrawal, Shiv Ratan
1
Akula, Vasudeva
1
Al-Ramahi, Mohammad
1
Aleti, Torgeir
1
Alsmadi, Izzat
1
Alzate, Miriam
1
Arce-Urriza, Marta
1
Batista, Fernando
1
Berezina, Katerina
1
Bi, Jian-Wu
1
Bilgihan, Anil
1
Bodolica, Virginia
1
Boer, Nelleke de
1
Bradlow, Eric T.
1
Butt, Mohammad Mohsin
1
Calheiros, Ana Catarina
1
Cao, Ray Qing
1
Caruana, Albert
1
Cebollada, Javier
1
Chang, Sheng-Yen
1
Chen, Dongzhi
1
Chen, Kejia
1
Chen, Kuanchin
1
Chen, Wei-Kai
1
Chen, Yuangao
1
Cobanoglu, Cihan
1
Connaughton, Daniel P.
1
Cortez, Paulo
1
Costa, Ana
1
Cotte, June
1
Cui, Xiaohui
1
Dickinger, Astrid
1
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International journal of contemporary hospitality management
3
International journal of hospitality management
3
Journal of hospitality marketing & management
3
Journal of retailing and consumer services
3
Tourism management : research, policies, practice
3
International journal of electronic commerce : IJEC
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Decision support systems : DSS ; the international journal
1
Dissertationen der LMU
1
Electronic commerce research
1
Eurasian business review
1
European Sport management quarterly : ESMQ
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of bank marketing
1
International journal of consumer studies
1
International journal of electronic business : IJEB
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of production research
1
Journal of business analytics
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of electronic commerce research : JECR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of organizational computing and electronic commerce
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
62
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62
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1
Short and sweet : how product quality uncertainty, review length and richness shape review helpfulness
Wang, Yiru
;
Zamudio, César
;
Meng, Hua
;
Jewell, Robert D.
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 143-162
Persistent link: https://www.econbiz.de/10014511624
Saved in:
2
Beyond surveys : leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend
Robertson, Jeandri
;
Vella, Joseph
;
Duncan, Sherese
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 516-535
Persistent link: https://www.econbiz.de/10014553335
Saved in:
3
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
4
Hosts' online affinities and their impacts on the number of online reviews on peer-to-peer platforms
Chen, Dongzhi
;
Zhang, Wei
;
Bi, Jian-Wu
;
Zhang, Hanqin Qiu
; …
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457564
Saved in:
5
Towards an inductive model of customer experience in fitness clubs : a structural topic modeling approach
Mao, Luke Lunhua
;
Zhang, James J.
;
Kim, Min Jung
;
Kim, …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
4
,
pp. 898-920
Persistent link: https://www.econbiz.de/10015048814
Saved in:
6
Paralanguage classifier (PARA) : an algorithm for automatic coding of paralinguistic nonverbal parts of speech in text
Luangrath, Andrea Webb
;
Xu, Yixiang
;
Wang, Tong
- In:
Journal of marketing research
60
(
2023
)
2
,
pp. 388-408
Persistent link: https://www.econbiz.de/10014233909
Saved in:
7
Systematic differences in online reviews of hotel services between business and leisure travelers
Kim, Jong Min
;
Ma, Haoxiang
;
Park, Sungjun
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10014246966
Saved in:
8
What consumer complaints should hoteliers prioritize? : analysis of online reviews under different market segments
Wu, Jie
;
Zhao, Narisa
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013545795
Saved in:
9
How online reviews with different influencing factors affect the diffusion of new products
Sun, Bing
;
Kang, Min
;
Zhao, Shunyao
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1377-1396
Persistent link: https://www.econbiz.de/10014325988
Saved in:
10
The effect of mobile device usage on creating text reviews
Park, Keeyeon
;
Kim, Hye-jin
;
Kim, Jong Min
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 1011-1029
Persistent link: https://www.econbiz.de/10014285931
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