Ledikwe, Aobakwe; Stiehler-Mulder, Beate; … - In: Cogent business & management 7 (2020) 1, pp. 1-22
This study investigates the relationship between product involvement, WOM, and eWOM in the fast food industry between …) gathered from respondents using a self-administered questionnaire. The results suggest that product involvement exerts a … the perceptions of the two sub-groups of young adults concerning product involvement, WOM, and eWOM. Product involvement …