//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"text mining"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Virales Marketing
Text
1,411
Data Mining
660
Data mining
654
text mining
417
Text mining
387
Social Web
194
Social web
194
Artificial intelligence
189
Künstliche Intelligenz
189
Bibliometrics
161
Bibliometrie
160
Forecasting model
144
Prognoseverfahren
144
Text Mining
141
Consumer behaviour
117
Konsumentenverhalten
117
Big data
98
Big Data
91
Sentiment analysis
82
Viral marketing
81
Personalisierung
76
Personalization
76
Emotion
75
Börsenkurs
74
Share price
74
machine learning
74
Textual analysis
72
Theorie
70
Theory
70
China
69
Online retailing
68
Online-Handel
68
textual analysis
66
Monetary policy
65
Geldpolitik
64
Internet marketing
63
Online-Marketing
63
Anlageverhalten
61
Behavioural finance
60
more ...
less ...
Online availability
All
Undetermined
70
Free
6
Type of publication
All
Article
77
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
76
Aufsatz in Zeitschrift
76
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Hochschulschrift
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
80
German
1
Author
All
Moro, Sérgio
4
Moon, Sangkil
3
Guerreiro, João Pedro Silva Martins
2
Jia, Susan
2
Kim, Jong Min
2
Kim, Moon-Yong
2
Robertson, Jeandri
2
Su, Qiuli
2
Wang, Yiru
2
Xu, Xun
2
Aakash
1
Aggarwal, Anu Gupta
1
Agrawal, Shiv Ratan
1
Akula, Vasudeva
1
Al-Ramahi, Mohammad
1
Aleti, Torgeir
1
Alsmadi, Izzat
1
Alzate, Miriam
1
Arce-Urriza, Marta
1
Bai, Xue
1
Batista, Fernando
1
Berezina, Katerina
1
Bi, Jian-Wu
1
Bilgihan, Anil
1
Bodolica, Virginia
1
Boer, Nelleke de
1
Bradlow, Eric T.
1
Budiharseno, Rianmahardhika Sahid
1
Butt, Mohammad Mohsin
1
Calheiros, Ana Catarina
1
Cao, Ray Qing
1
Caruana, Albert
1
Cebollada, Javier
1
Chang, Sheng-Yen
1
Chen, Dongzhi
1
Chen, Jiawei
1
Chen, Kejia
1
Chen, Kuanchin
1
Chen, Wei-Kai
1
Chen, Yuangao
1
more ...
less ...
Published in...
All
International journal of contemporary hospitality management
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems research : ISR
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of hospitality marketing & management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing and consumer services
3
Tourism management : research, policies, practice
3
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Tourism management perspectives : TMP
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Decision support systems : DSS ; the international journal
1
Dissertationen der LMU
1
Electronic commerce research
1
Eurasian business review
1
Global business and finance review
1
Information systems and e-business management : ISeB
1
International journal of advertising : the review of marketing communications
1
International journal of bank marketing
1
International journal of consumer studies
1
International journal of electronic business : IJEB
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of production research
1
Journal of business analytics
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of electronic commerce research : JECR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of management information systems : JMIS
1
more ...
less ...
Source
All
ECONIS (ZBW)
81
Showing
1
-
10
of
81
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Hitting the right notes : exploring the relationship between youtube music videos and digital user engagement
Raharjo, Johnny Hadi
;
Budiharseno, Rianmahardhika Sahid
; …
- In:
Global business and finance review
29
(
2024
)
1
,
pp. 44-56
interactions and the group's prevailing image. Design/methodology/approach: Utilizing a robust
text
mining
methodology, a …
Persistent link: https://www.econbiz.de/10014490815
Saved in:
2
Short and sweet : how product quality uncertainty, review length and richness shape review helpfulness
Wang, Yiru
;
Zamudio, César
;
Meng, Hua
;
Jewell, Robert D.
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 143-162
Persistent link: https://www.econbiz.de/10014511624
Saved in:
3
How online reviews with different influencing factors affect the diffusion of new products
Sun, Bing
;
Kang, Min
;
Zhao, Shunyao
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1377-1396
Persistent link: https://www.econbiz.de/10014325988
Saved in:
4
Systematic differences in online reviews of hotel services between business and leisure travelers
Kim, Jong Min
;
Ma, Haoxiang
;
Park, Sungjun
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10014246966
Saved in:
5
Can consumer-posted photos serve as a leading indicator of restaurant survival? : evidence from yelp
Zhang, Mengxia
;
Luo, Lan
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 25-50
Persistent link: https://www.econbiz.de/10014285959
Saved in:
6
What consumer complaints should hoteliers prioritize? : analysis of online reviews under different market segments
Wu, Jie
;
Zhao, Narisa
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013545795
Saved in:
7
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
8
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
9
Strategic airline service review in the time of the COVID-19 crisis
Tansitpong, Praowpan
- In:
International journal of information systems in the …
14
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014310446
Saved in:
10
Mining online reviews with a Kansei-integrated Kano model for innovative product design
Jin, Jian
;
Jia, Danping
;
Chen, Kejia
- In:
International journal of production research
60
(
2022
)
22
,
pp. 6708-6727
Persistent link: https://www.econbiz.de/10013501118
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->