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~subject:"Werbewirkung"
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Search: subject_exact:"Aggressivität"
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Werbewirkung
Gewalt
3,701
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3,175
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585
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520
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Weinberger, Marc G.
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3
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2
Brocato, E. Deanne
2
Gentile, Douglas A.
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Ji-Song, Mindy
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Kim, Yeuseung
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Bains, Karnika
1
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Journal of advertising : official publication of the American Academy of Advertising
10
Advertising and violence : concepts and perspectives
5
International journal of advertising : the quarterly review of marketing communications
3
European journal of marketing : EJM
2
Breaking new ground in theory and practice
1
International journal of advertising : the review of marketing communications
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of advertising research
1
Journal of current issues and research in advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
29
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1
Effect of sexual appeal in marketing communication on aggression and sexual aggression : a theoretical perspective and future research directions
Bains, Karnika
;
Dewani, Prem Prakash
- In:
Journal for international business and entrepreneurship …
14
(
2022
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10013478430
Saved in:
2
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
3
Gender effects on consumers' attitudes toward comedic violence in advertisements
Manyiwa, Simon
;
Jin, Zhongqi
- In:
Journal of promotion management : innovations in …
26
(
2020
)
5
,
pp. 654-673
Persistent link: https://www.econbiz.de/10012258077
Saved in:
4
Audience reaction to comedic advertising violence after exposure to violent media
Gulas, Charles S.
;
Swani, Kunal
;
Weinberger, Marc G.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012243094
Saved in:
5
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
6
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
7
Controversial advertising : transgressing the taboo of gender-based violence
Gurrieri, Lauren
;
Brace-Govan, Jan
;
Cherrier, Helene
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1448-1469
Persistent link: https://www.econbiz.de/10011609149
Saved in:
8
Caution, animated violence : assessing the efficacy of violent video game ratings
Becker-Olsen, Karen L.
;
Norberg, Patricia A.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 179-194)
.
2015
Persistent link: https://www.econbiz.de/10010498507
Saved in:
9
Television commercial violence : potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 161-178)
.
2015
Persistent link: https://www.econbiz.de/10010498508
Saved in:
10
Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 151-160)
.
2015
Persistent link: https://www.econbiz.de/10010498511
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