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~subject:"Werbewirkung"
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Werbewirkung
Tiere
307
Animals
219
Consumer behaviour
40
Konsumentenverhalten
40
Theorie
38
Theory
38
Animal husbandry
36
Tierhaltung
36
Animal protection
35
Tierschutz
35
Mensch
23
USA
23
United States
21
Welt
20
World
20
Artenvielfalt
15
Biodiversity
15
Experiment
15
Pflanzen
15
Anthropologie
13
Advertising effects
12
Animal disease
12
Tierkrankheit
12
Anthropology
11
Außenhandel
11
Foreign trade
11
Nutztiere
11
Deutschland
10
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10
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10
Germany
10
Aufsatzsammlung
9
Emotion
9
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9
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9
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8
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8
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8
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English
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Keller, Barbara
2
Benlian, Alexander
1
Brown, Stephen
1
Cayla, Juliien
1
Fowler, Audrey R.
1
Gierl, Heribert
1
Gimpel, Henner
1
Hadi, Rhonda
1
Hinz, Oliver
1
Jia, Lei
1
Jiang, Yuwei
1
Kearney, Matthew
1
Ketron, Seth
1
Lanier, Clinton D.
1
Lloyd, Stephen
1
Maclaran, Pauline
1
Naletelich, Kelly
1
Outra, Evaggelia
1
Petridis, Nikolaos
1
Pfeuffer, Nicolas
1
Plakoyiannaki, Emmanuella
1
Rader, C. Scott
1
Stevens, Lorna
1
Triantos, Alexandros
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Shaker Verlag
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Journal of marketing management : MM
5
Berichte aus der Betriebswirtschaft
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of marketing
1
Marketing : ZFP ; journal of research and management
1
The Routledge companion to consumer behavior
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ECONIS (ZBW)
12
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1
The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei
;
Yang, Xiaojing
;
Jiang, Yuwei
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
Saved in:
2
Tiere in der Werbung : ein Beitrag zur Werbewirkungsforschung
Keller, Barbara
-
2021
Persistent link: https://www.econbiz.de/10012697763
Saved in:
3
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
4
Implications of product anthropomorphism through design
Valenzuela, Ana
;
Hadi, Rhonda
- In:
The Routledge companion to consumer behavior
,
(pp. 82-96)
.
2020
Persistent link: https://www.econbiz.de/10012316122
Saved in:
5
Anthropomorphic information systems
Pfeuffer, Nicolas
;
Benlian, Alexander
;
Gimpel, Henner
; …
- In:
Business & information systems engineering : BISE ; the …
61
(
2019
)
4
,
pp. 523-533
Persistent link: https://www.econbiz.de/10012053046
Saved in:
6
Victim or beggar? : anthropomorphic messengers and the savior effect in consumer sustainability behavior
Ketron, Seth
;
Naletelich, Kelly
- In:
Journal of business research : JBR
96
(
2019
),
pp. 73-84
Persistent link: https://www.econbiz.de/10011980670
Saved in:
7
Anthropomorphic packaging : is there life on "Mars"?
Triantos, Alexandros
;
Plakoyiannaki, Emmanuella
;
Outra, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011453355
Saved in:
8
Uddering the other : androcentrism, ecofeminism, and the dark side of anthropomorphic marketing
Stevens, Lorna
;
Kearney, Matthew
;
Maclaran, Pauline
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 158-174
Persistent link: https://www.econbiz.de/10009733423
Saved in:
9
Brand mascots as organisational totems
Cayla, Juliien
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 86-104
Persistent link: https://www.econbiz.de/10009733439
Saved in:
10
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
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