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Mookerjee, Vijay S.
7
Kumar, Subodha
3
Liu, Dengpan
3
Dawande, Milind
2
Janakiraman, Ganesh
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Mookerjee, Radha
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Aseri, Manmohan
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Tan, Yong
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Information systems research : ISR
4
Interfaces : the INFORMS journal on the practice of operations research
1
Operations research
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
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ECONIS (ZBW)
7
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1
Flexible and committed advertising contracts in electronic retailing
Liu, Dengpan
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 323-339
Persistent link: https://www.econbiz.de/10012294997
Saved in:
2
Ad-blockers : a blessing or a curse?
Aseri, Manmohan
;
Dawande, Milind
;
Janakiraman, Ganesh
; …
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 627-646
Persistent link: https://www.econbiz.de/10012295037
Saved in:
3
When ignorance can be bliss : organizational structure and coordination in electronic retailing
Liu, Dengpan
;
Tan, Yong
;
Mookerjee, Vijay S.
- In:
Information systems research : ISR
29
(
2018
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10011866149
Saved in:
4
Advertising competition on the internet : operational and strategic considerations
Liu, Dengpan
;
Mookerjee, Vijay S.
- In:
Production and operations management : the flagship …
27
(
2018
)
5
,
pp. 884-901
Persistent link: https://www.econbiz.de/10011969999
Saved in:
5
Not just a fad : optimal sequencing in mobile in-app advertising
Sun, Zhen
;
Dawande, Milind
;
Janakiraman, Ganesh
; …
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 511-528
Persistent link: https://www.econbiz.de/10011754105
Saved in:
6
Optimizing performance-based internet advertisement campaigns
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Operations research
65
(
2017
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011648856
Saved in:
7
To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
5
,
pp. 449-464
Persistent link: https://www.econbiz.de/10009661444
Saved in:
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