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Werbung
Consumer behaviour
18
Brand management
17
Konsumentenverhalten
17
Markenführung
17
Brand
15
Markenartikel
15
Advertising
11
Brand image
11
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10
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10
Australia
4
Empirical method
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4
Internet marketing
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Online-Marketing
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Sharp, Byron
10
Kennedy, Rachel
5
Beal, Virginia
3
Wind, Yoram
3
Taylor, Jennifer
2
Corsi, Armando Maria
1
Danenberg, Nick
1
Dawes, John
1
Gelzinis, Adam
1
Green, Kesten
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Harnett, Nicole
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Hartnett, Nicole
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Nelson-Field, Karen
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Journal of advertising research
6
European journal of marketing : EJM
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
10
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1
When brands go dark : examining sales trends when brands stop broad-reach advertising for long periods
Harnett, Nicole
;
Gelzinis, Adam
;
Beal, Virginia
; …
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10012656801
Saved in:
2
Measuring advertising's effect on mental availability
Vaughan, Kelly
;
Corsi, Armando Maria
;
Beal, Virginia
; …
- In:
International journal of market research
63
(
2021
)
5
,
pp. 665-681
Persistent link: https://www.econbiz.de/10012625184
Saved in:
3
Forecasting advertising and media effects on sales : econometrics and alternatives
Dawes, John
;
Kennedy, Rachel
;
Green, Kesten
;
Sharp, Byron
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
6
,
pp. 611-620
Persistent link: https://www.econbiz.de/10011980262
Saved in:
4
Generalisability of advertising persuasion principles
Sharp, Byron
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011453370
Saved in:
5
Advertising budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick
;
Kennedy, Rachel
;
Beal, Virginia
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
Saved in:
6
Empirical generalizations : new laws for digital marketing ; how advertising research must change
Wind, Yoram
;
Sharp, Byron
;
Nelson-Field, Karen
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 175-180
Persistent link: https://www.econbiz.de/10009778469
Saved in:
7
Today's advertising laws: will they survive the digital revolution?
Sharp, Byron
;
Wind, Yoram
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 120-126
Persistent link: https://www.econbiz.de/10003860373
Saved in:
8
Is once really enough? : making generalizations about advertising's convex sales response function
Taylor, Jennifer
;
Kennedy, Rachel
;
Sharp, Byron
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 198-200
Persistent link: https://www.econbiz.de/10003860568
Saved in:
9
The total long-term sales effects of advertising: lessons from single source
Newstead, Kate
;
Taylor, Jennifer
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 207-210
Persistent link: https://www.econbiz.de/10003860575
Saved in:
10
Advertising empirical generalizations: implications for research and action
Wind, Yoram
;
Sharp, Byron
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 246-252
Persistent link: https://www.econbiz.de/10003860586
Saved in:
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