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~subject:"Werbung"
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Werbung
Advertising
8
Advertising effects
5
Werbewirkung
5
Consumer behaviour
3
Konsumentenverhalten
3
E-commerce
2
Electronic Commerce
2
Internet marketing
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Product advertising
2
average treatment effect
2
electronic commerce
2
randomized field experiment
2
Altersgrenze
1
Altersvorsorge
1
Body esteem
1
Brand identity
1
Brand management
1
Brand migration
1
Communication
1
Corpoprate communication
1
Corporate advertising
1
Corporate culture
1
Corporate identity
1
Corporate reputation
1
Cosmeceutical product advertising
1
Cosmetics
1
Cultural identity
1
Cultural values
1
Deutschland
1
Distribution channel
1
Enterprise
1
Equilibrium theory
1
Ernährungsindustrie
1
Financial services
1
Finanzdienstleistung
1
Firmenimage
1
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Article
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English
7
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Kumar, Anuj
2
Cheong, Yunjae
1
Czarnecka, Barbara
1
Dahl, Stephan
1
Eagle, Lynne C.
1
Gupta, Seema
1
Hosanagar, Kartik
1
Kim, Kenneth
1
Liu, Yunchuan
1
McKinnon, Lori Melton
1
Petruzzi, Nicholas C.
1
Shi, Hongyan
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Tan, Yinliang
1
Ye, Lan
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European journal of operational research : EJOR
1
IIMB management review
1
Information systems research : ISR
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of marketing communications
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
7
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1
Framing financial advertising : message effectiveness in intertemporal choice
Kim, Kenneth
;
McKinnon, Lori Melton
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203479
Saved in:
2
Informative advertising in a distribution channel
Shi, Hongyan
;
Liu, Yunchuan
;
Petruzzi, Nicholas C.
- In:
European journal of operational research : EJOR
274
(
2019
)
2
,
pp. 773-787
Persistent link: https://www.econbiz.de/10011990224
Saved in:
3
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
4
New perspectives on communication of change in corporate identity
Gupta, Seema
- In:
IIMB management review
28
(
2016
)
2
,
pp. 60-71
Persistent link: https://www.econbiz.de/10011623259
Saved in:
5
The demand effects of joint
product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
6
Is food advertising culture-bound? : contradictory results from three European countries
Czarnecka, Barbara
;
Dahl, Stephan
;
Eagle, Lynne C.
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 227-246
Persistent link: https://www.econbiz.de/10010233728
Saved in:
7
Advertising spending efficiency of beauty-care product companies : comparison between local companies and multinational companies in the US market
Ye, Lan
;
Cheong, Yunjae
- In:
Journal of global marketing
25
(
2012
)
5
,
pp. 262-281
Persistent link: https://www.econbiz.de/10009756664
Saved in:
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