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Search: subject:"anthropomorphism"
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Werbung
Consumer behaviour
127
Konsumentenverhalten
127
Anthropomorphism
114
Concept of man
88
Menschenbild
88
anthropomorphism
64
Brand image
56
Markenimage
56
Beziehungsmarketing
48
Brand management
48
Markenführung
48
Relationship marketing
48
Artificial intelligence
40
Advertising effects
34
Künstliche Intelligenz
34
Werbewirkung
34
Brand
33
Markenartikel
33
Robot
25
Roboter
25
Brand anthropomorphism
22
Emotion
22
Dienstleistungsqualität
20
Service quality
20
Personality psychology
16
Persönlichkeitspsychologie
16
Customer service
15
artificial intelligence
14
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13
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Kundenzufriedenheit
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Kundenservice
12
Homo Oeconomicus
11
Homo economicus
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Behavioral economics
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Cui, Yuanyuan
2
Dwinita Laksmidewi
2
Van Esch, Patrick
2
Afiff, Adi Zakaria
1
Agrawal, Shivani
1
Andras, Trina Larsen
1
Arli, Denni
1
Baek, Tae Hyun
1
Bajpai, Naval
1
Böhm, Robert
1
Chen, Jin
1
Das, Gopal
1
Fitchett, James
1
Gelbrich, Katja
1
Gäthke, Daniel
1
Han, Nah Ray
1
Hutchins, Jennifer
1
Jang, Soocheong
1
Jeong, EunHa
1
Jörling, Moritz
1
Khandelwal, Utkal
1
Kim, Yeonshin
1
Kwak, Hyokjin
1
Lee, Seonjeong
1
Oh, Haemoon
1
Pala, Erol
1
Paluch, Stefanie
1
Patsiaouras, Georgios
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Puzakova, Marina
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Reavey, Brooke
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Susianto, Harry
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Journal of business research : JBR
3
Asian Academy of Management journal : AAMJ
1
DLSU business & economics review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of hospitality management
1
Journal of euromarketing
1
Journal of marketing communications
1
Journal of marketing management : MM
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Chatbot ads with a human touch : a test of
anthropomorphism
, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
Saved in:
2
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
3
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
4
Anthropomorphism
and its implications for advertising hotel brands
Lee, Seonjeong
;
Oh, Haemoon
- In:
Journal of business research : JBR
129
(
2021
),
pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
Saved in:
5
Anthropomorphism
in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
6
Mr. Potato Head fights food waste : the effect of
anthropomorphism
in promoting ugly food
Shao, Xiaolong
;
Jeong, EunHa
;
Jang, Soocheong
;
Xu, Yang
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
Saved in:
7
Mechanisms and consequences of anthropomorphizing autonomous products : the role of schema congruity and prior experience
Jörling, Moritz
;
Böhm, Robert
;
Paluch, Stefanie
- In:
Schmalenbach business review : sbr
72
(
2020
)
4
,
pp. 485-510
Persistent link: https://www.econbiz.de/10012429749
Saved in:
8
Anthropomorphic green advertising : how to enhance consumers' environmental concern
Dwinita Laksmidewi
;
Yasintha Soelasih
- In:
DLSU business & economics review
29
(
2019
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10012263963
Saved in:
9
Is that coffee mug smiling at me? : how
anthropomorphism
impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
Han, Nah Ray
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 352-361
Persistent link: https://www.econbiz.de/10012115152
Saved in:
10
The multidimensionality of
anthropomorphism
in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
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