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Wettbewerb
OR in marketing
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19
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European journal of operational research : EJOR
8
Journal of management analytics
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ECONIS (ZBW)
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1
Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
Yenipazarli, Arda
- In:
European journal of operational research : EJOR
312
(
2024
)
3
,
pp. 1059-1073
Persistent link: https://www.econbiz.de/10014456466
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2
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
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3
Modeling multi-generational diffusion for competitive brands : an analysis for telecommunication industries
Bansal, Gunjan
;
Anand, Adarsh
;
Aggrawal, Deepti
- In:
Journal of management analytics
8
(
2021
)
4
,
pp. 715-740
Persistent link: https://www.econbiz.de/10012693804
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4
Managing competitive levers in a collaborative distribution channel
Bolandifar, Ehsan
;
Chen, Zhong
;
Zhu, Kaijie
- In:
European journal of operational research : EJOR
293
(
2021
)
3
,
pp. 1031-1042
Persistent link: https://www.econbiz.de/10012533800
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5
Optimal acquisition and retention strategies in a duopoly model of competition
Chang, Shuhua
;
Zhang, Zhaowei
;
Wang, Xinyu
;
Dong, Yan
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 677-695
Persistent link: https://www.econbiz.de/10012157915
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6
Pricing and product-bundling strategies for e-commerce platforms with competition
Lin, Xiaogang
;
Zhou, Yong-Wu
;
Xie, Wei
;
Zhong, Yuanguang
; …
- In:
European journal of operational research : EJOR
283
(
2020
)
3
,
pp. 1026-1039
Persistent link: https://www.econbiz.de/10012171754
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7
Modelling market dynamics of multi-brand and multi-generational products
Shi, Xiaohui
;
Pattarin Chumnumpan
- In:
European journal of operational research : EJOR
279
(
2019
)
1
,
pp. 199-210
Persistent link: https://www.econbiz.de/10012102736
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8
Information disclosure strategies for the intermediary and competitive sellers
Zhang, Tao
;
Li, Gang
;
Lai, Kin Keung
;
Leung, John W.K.
- In:
European journal of operational research : EJOR
271
(
2018
)
3
,
pp. 1156-1173
Persistent link: https://www.econbiz.de/10011903306
Saved in:
9
The value of competitive information in forecasting FMCG retail product sales and the variable selection problem
Huang, Tao
;
Fildes, Robert
;
Soopramanien, Didier
- In:
European journal of operational research : EJOR
237
(
2014
)
2
,
pp. 738-748
Persistent link: https://www.econbiz.de/10010379939
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