Gontur, Silas; Gadi, Paul Dung; Bagobiri, Esther - In: Journal of economics & management 44 (2022) 1, pp. 266-285
customer loyalty and the moderating effect of positive word-of-mouth on this relationship in the hospitality sector, in North … positive word-of-mouth moderates the relationship between service quality and customer loyalty. Research implications …/limitations - The current study looked at the moderating effect of positive word-of-mouth on the relationship between service quality …