Susanto, Perengki; Hoque, Mohammad Enamul; Shah, Najeeb … - In: Cogent Business & Management 10 (2023) 3, pp. 1-23
price strategies for developing a strong retail price image. Therefore, this study examines the effect of price-related and … non-price factors on developing a favourable retailer's price image in tandem with the mediating role of price image and … important antecedents of retail price image, but non-price-related factors are insignificant antecedents of the retailer's price …