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HMD : Praxis der Wirtschaftsinformatik
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Handbook of research on integrating social media into strategic marketing
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Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
6
Strategic change : SC ; briefings in entrepreneurial finance
6
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
5
Corporate social responsibility in the digital age
5
Handbook of social media management : value chain and business models in changing media markets
5
International journal of electronic commerce : IJEC
5
International journal of networking and virtual organisations : IJNVO
5
Management information systems : mis quarterly
5
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
5
Social media and crisis communication
5
Business process management journal
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Crowdfunding : the corporate era
4
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Digitale Transformation im Unternehmen gestalten : Geschäftsmodelle, Erfolgsfaktoren, Handlungsanweisungen, Fallstudien
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Information systems and e-business management : ISeB
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International journal of electronic business
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International journal of technology management : IJTM
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Journal of marketing management : MM
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Services marketing cases in emerging markets : an asian perspective
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Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
4
Analyzing the strategic role of social networking in firm growth and productivity
3
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
3
Cases on innovations in educational marketing : transnational and technological strategies
3
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Digital Controlling & Simple Finance : die Zukunft der Unternehmenssteuerung
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E-marketing ; Vol. 1
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E-retailing challenges and opportunities in the global marketplace
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ECONIS (ZBW)
823
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1
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823
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1
Merger policy in digital markets : an ex post assessment
Argentesi, Elena
;
Buccirossi, Paolo
;
Calvano, Emilio
; …
- In:
Journal of competition law & economics
17
(
2021
)
1
,
pp. 95-140
Persistent link: https://www.econbiz.de/10012503955
Saved in:
2
Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
3
Digital customer journey in the luxury hotel experience : a case study approach
Gomez Punzon, Jonathan
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 246-260)
.
2021
Persistent link: https://www.econbiz.de/10012621993
Saved in:
4
Integrating relationships and community building into universities' social media marketing : implications from a case study
Hou, Jenny
- In:
Contemporary issues in social media marketing
,
(pp. 31-45)
.
2018
Persistent link: https://www.econbiz.de/10011715057
Saved in:
5
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
Saved in:
6
Social media and customer engagement at Makemytrip.com
Jha, Bidyanand
;
Kshetri, Anita
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 117-136)
.
2017
Persistent link: https://www.econbiz.de/10011537904
Saved in:
7
Understanding digital and Social Media Marketing concepts
Gatautis, Rimantas
- In:
Digital and social media marketing : a results-driven …
,
(pp. 21-43)
.
2017
Persistent link: https://www.econbiz.de/10011582658
Saved in:
8
Digital and Social Media Marketing strategy
Stoychev, Ivan
- In:
Digital and social media marketing : a results-driven …
,
(pp. 94-112)
.
2017
Persistent link: https://www.econbiz.de/10011582686
Saved in:
9
Paid advertising : search, social and affiliate
Gatautis, Rimantas
;
Vitkauskaitė, Elena
- In:
Digital and social media marketing : a results-driven …
,
(pp. 238-259)
.
2017
Persistent link: https://www.econbiz.de/10011582714
Saved in:
10
Managing social media communications at Garanti Bank
Varnali, Kaan
;
Ersoy, Evrim
;
Tanriverdi, Sezin Gul
; …
- In:
Strategic marketing cases in emerging markets
,
(pp. 99-106)
.
2017
Persistent link: https://www.econbiz.de/10011667540
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