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~type:"book"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Markenpolitik"
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Brand management
91
Markenführung
91
Brand
32
Markenartikel
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23
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23
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14
Markenimage
14
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Aufsatz in Zeitschrift
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753
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522
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498
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498
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English
85
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Melewar, T. C.
5
Christodoulides, George
3
Roper, Stuart
3
Abimbola, Temi
2
Aiello, Gaetano
2
Bang, Nguyen
2
Bauer, Hans H.
2
Baumgarth, Carsten
2
Bentele, Günter
2
Berthon, Pierre R.
2
Buchele, Mark-Steffen
2
Crittenden, Victoria Lynn
2
Fetscherin, Marc
2
Hoepfner, Jörg
2
Iglesias, Oriol
2
Kalka, Jochen
2
Liebert, Tobias
2
Lim, Ming
2
Peterson, Robert A.
2
Phau, Ian
2
Pitt, Leyland F.
2
Ahlert, Dieter
1
Albrecht, Carmen-Maria
1
Alon, Ilan
1
Apéria, Tony
1
Babin, Barry J.
1
Baldacchino, Godfrey
1
Balmer, John M. T.
1
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1
Berdi, Christoph
1
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1
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1
Boltz, Dirk-Mario
1
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1
Brown, James
1
Burmann, Christoph
1
Campbell, Margaret C.
1
Cayolla, Ricardo Roseira
1
Cohen, Ronald Jay
1
Czellar, Sandor
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Global Brand Conference <11., 2016, Bradford>
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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The journal of brand management : an international journal
22
The journal of product & brand management
8
European journal of marketing : EJM
3
Journal of fashion marketing and management
3
Journal of promotion management : JPM
3
Business history
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of agricultural & food industrial organization
2
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing education : JME
2
Marketing intelligence & planning
2
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Absatzwirtschaft : Zeitschrift für Marketing ; Wirtschaft und Werbung, industrielle Werbung, Verkaufspraxis
1
Asia-Pacific journal of business administration
1
Business history review
1
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
1
Corporate reputation review : an international journal
1
European Sport management quarterly : ESMQ
1
Foundations and trends in marketing : FTMKT
1
Gabler Edition Wissenschaft
1
Gabler Research
1
International journal of Chinese culture and management : IJCCM
1
International journal of advertising : the review of marketing communications
1
International journal of entrepreneurship and small business
1
International journal of retail & distribution management
1
International journal of sport management and marketing : IJSMM
1
International journal of wine business research : IJWBR
1
International marketing review
1
International studies of management and organization
1
Journal for global business advancement : JGBA
1
Journal of Indian business research
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of family business strategy
1
Journal of international marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
94
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1
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
2
Special issue: the future of brands in a changing consumer marketplace
Campbell, Margaret C.
(
ed.
);
Inman, J. Jeffrey
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012799077
Saved in:
3
Fresh perspectives on brands
Baumgarth, Carsten
(
ed.
);
Boltz, Dirk-Mario
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395599
Saved in:
4
Brand research in sport management
2020
Persistent link: https://www.econbiz.de/10012256472
Saved in:
5
Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
6
The brand and its history, part II, branding, culture, and national identity
2020
Persistent link: https://www.econbiz.de/10012181840
Saved in:
7
Special issue: corporate social responsibility and brands
Golob, Urša
(
ed.
);
Podnar, Klement
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012060031
Saved in:
8
Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia
(
ed.
);
Prügl, Reinhard
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012061002
Saved in:
9
Special issue: digital disruption in marketing
Crittenden, Victoria Lynn
(
ed.
);
Peterson, Robert A.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012008121
Saved in:
10
Special issue: digital disruption in marketing, 2
Crittenden, Victoria Lynn
(
ed.
);
Peterson, Robert A.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012113991
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