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Search: person:"Koukova, Nevena T."
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Koukova, Nevena T.
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Kannan, P. K.
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Srivastava, Joydeep
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Bagchi, Rajesh
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Chitturi, Ravindra
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ECONIS (ZBW)
10
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1
"If you loved our product" : do conditional review requests harm retailer loyalty?
Koukova, Nevena T.
;
Wang, Rebecca Jen-Hui
;
Isaac, Mathew S.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 85-101
Persistent link: https://www.econbiz.de/10014283363
Saved in:
2
Walking in my shoes : how expectations of role reversal in future negotiations affect present behaviors
Bagchi, Rajesh
;
Koukova, Nevena T.
;
Gurnani, Haresh
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 381-395
Persistent link: https://www.econbiz.de/10011502930
Saved in:
3
Testing the Steve Jobs hypothesis in a B2B context : will a portfolio of hierarchically related technology products improve customer outcomes?
Kuruzovich, Jason
;
Han, Shu
;
Koukova, Nevena T.
; …
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 372-385
Persistent link: https://www.econbiz.de/10009782125
Saved in:
4
Multiformat digital products : how design attributes interact with usage situations to determine choice
Koukova, Nevena T.
;
Kannan, P. K.
;
Kirmani, Amna
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10009507238
Saved in:
5
The effect of shipping fee structure on consumers' online evaluations and choice
Koukova, Nevena T.
;
Srivastava, Joydeep
;
Steul-Fischer, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
6
,
pp. 759-770
Persistent link: https://www.econbiz.de/10009679039
Saved in:
6
Coping with time pressure and knowledge sharing in buyer-supplier relationships
Thomas, Rodney W.
;
Fugate, Brian S.
;
Koukova, Nevena T.
- In:
The journal of supply chain management : a global …
47
(
2011
)
3
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009273249
Saved in:
7
How suspicion mitigates the effect of influence tactics
Ota, Shweta S.
;
Srivastava, Joydeep
;
Koukova, Nevena T.
- In:
Organizational behavior and human decision processes : …
112
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003971459
Saved in:
8
Role of nonprice variables in intertier competition
Sivakumar, K.
;
Nakata, Cheryl
;
Aggarwal, Praveen
; …
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10003897743
Saved in:
9
Product form bundling : implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian Thomas
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
Saved in:
10
Choosing options for products : the effects of mixed bundling on consumers ̉inferences and choices
Hamilton, Rebecca W.
;
Koukova, Nevena T.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 423-433
Persistent link: https://www.econbiz.de/10003758841
Saved in:
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