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Search: person:"Pappu, Ravi"
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Pappu, Ravi
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Cornwell, T. Bettina
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ECONIS (ZBW)
17
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1
Sport consumers : perceiving and enjoying danger in American football
Cornwell, T. Bettina
;
Pappu, Ravi
;
Setten, Eric
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 853-870
Persistent link: https://www.econbiz.de/10014430850
Saved in:
2
Corporate giving and its impact on consumer evaluations : a meta-analysis
Saha, Sajeeb
;
Ranjan, Kumar Rakesh
;
Pappu, Ravi
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014280347
Saved in:
3
Motivational differences in need for smell
Pappu, Usha L.
;
Popkowski Leszczyc, Peter T. L.
;
Pappu, Ravi
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 505-532
Persistent link: https://www.econbiz.de/10013502592
Saved in:
4
When compatriot tourists behave badly : the impact of misbehavior appraisal and outgroup criticism construal
Sun, Wanting
;
Chien, P. Monica
;
Ritchie, Brent W.
; …
- In:
Journal of destination marketing & management
23
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013194677
Saved in:
5
A commentary on "conceptualising and measuring Consumer-Based Brand–Retailer–Channel Equity"
Pappu, Ravi
;
Quester, Pascale
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012431704
Saved in:
6
Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior
Goh, Iris K. L.
;
Pappu, Ravi
;
Chien, P. Monica
- In:
Journal of business research : JBR
126
(
2021
),
pp. 113-125
Persistent link: https://www.econbiz.de/10012494237
Saved in:
7
Parents, products, and the development of preferences : child palate and food choice in an obesogenic environment
Cornwell, T. Bettina
;
Setten, Eric
;
Paik, Sung-Hee W.
; …
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 429-446
Persistent link: https://www.econbiz.de/10012590349
Saved in:
8
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
9
Guest editorial: Defining, measuring and managing brand equity
Pappu, Ravi
;
Christodoulides, George
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 433-434
Persistent link: https://www.econbiz.de/10011778289
Saved in:
10
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
Saved in:
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