//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Ramaswamy, Venkat"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Betriebliche Wertschöpfung
11
Value creation
11
Customer integration
9
Kundenintegration
9
USA
5
United States
5
Beziehungsmarketing
3
Relationship marketing
3
Competitive advantage
2
Creativity
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Interactive media
2
Interaktive Medien
2
Kreativität
2
Social Web
2
Social web
2
Stakeholder
2
Strategic management
2
Strategisches Management
2
Wettbewerbsvorteil
2
B-to-B-Marketing
1
Brand
1
Brand capability ecosystem
1
Brand engagement platforms
1
Brand experience domains
1
Brand image
1
Brand management
1
Brand value co-creation
1
Business network
1
Business-to-business marketing
1
Cloud Computing
1
Cloud computing
1
Co-creation
1
Co-creational enterprises
1
Corporate culture
1
Crisis management
1
Customer value
1
Digital platform
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
16
Aufsatz im Buch
3
Book section
3
Arbeitspapier
2
Graue Literatur
2
Interview
2
Non-commercial literature
2
Working Paper
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
16
Author
All
Ramaswamy, Venkatram
16
Ozcan, Kerimcan
4
Leavy, Brian
2
Chakrabarti, Avik
1
Chopra, Naveen
1
Gouillart, Francis
1
Majumdar, Sumit Kumar
1
Narayanan, Krishnan
1
more ...
less ...
Published in...
All
Strategy & leadership : a publication of Strategic Leadership Forum
7
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of institutional and theoretical economics : JITE
1
Journal of marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Strategy & leadership
1
The B.E. journal of economic analysis & policy
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Into the eXperience-verse : the strategic frontier of cloud business innovation and value co-creation
Ramaswamy, Venkatram
;
Narayanan, Krishnan
- In:
Strategy & leadership
50
(
2022
)
5
,
pp. 25-31
Persistent link: https://www.econbiz.de/10013384682
Saved in:
2
What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of business research : JBR
84
(
2018
),
pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
Saved in:
3
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
4
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Saved in:
5
Re-thinking the concept of surplus : embracing co-creation experiences in economics
Chakrabarti, Avik
;
Ramaswamy, Venkatram
- In:
The B.E. journal of economic analysis & policy
14
(
2014
)
4
,
pp. 1283-1297
Persistent link: https://www.econbiz.de/10010419890
Saved in:
6
Building a culture of co-creation at Mahindra
Ramaswamy, Venkatram
;
Chopra, Naveen
- In:
Strategy & leadership : a publication of Strategic …
42
(
2014
)
2
,
pp. 12-18
Persistent link: https://www.econbiz.de/10010363377
Saved in:
7
Venkat Ramaswamy : how value co-creation with stakeholders is transformative for producers, consumers and society
Leavy, Brian
;
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
42
(
2014
)
1
,
pp. 9-16
Persistent link: https://www.econbiz.de/10010245952
Saved in:
8
Strategy and co-creation thinking
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Strategy & leadership : a publication of Strategic …
41
(
2013
)
6
,
pp. 5-10
Persistent link: https://www.econbiz.de/10010230260
Saved in:
9
Venkat Ramaswamy : a ten-year perspective on how the value co-creation revolution is transforming competition? Brian Leavy; Venkat Ramaswamy
Leavy, Brian
;
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
41
(
2013
)
6
,
pp. 11-17
Persistent link: https://www.econbiz.de/10010230256
Saved in:
10
It's about human experiences … and beyond, to co-creation
Ramaswamy, Venkatram
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 195-196
Persistent link: https://www.econbiz.de/10008934061
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->