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Search: subject:"Self-referencing"
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Self-referencing
13
Consumer behaviour
11
Konsumentenverhalten
11
Advertising effects
9
Werbewirkung
9
self-referencing
9
USA
6
United States
6
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4
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persuasion
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Article in journal
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review
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23
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Bombe, Sandra
2
Gierl, Heribert
2
Ku, Hsuan-Hsuan
2
Lee, Seungae
2
Ardelet, Caroline
1
Baek, Tae Hyun
1
Block, Lauren
1
Chen, Yingting
1
Choi, Jaewon
1
Cruz, Ryan E.
1
Dahl, Darren W.
1
Evans, Gabrielle
1
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1
Hada, Mahima
1
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1
Huang, Chung-Yi
1
Huang, Tseng-Lung
1
Jeong, EunHa
1
Jiang, Hui
1
Kamleitner, Bernadette
1
Kerviler, Gwarlann de
1
Kim, Euy-jin
1
Kim, Hee-Woong
1
Kim, Wonyoung
1
Kim, Young K.
1
Kokkoris, Michail D.
1
Kramer, Thomas
1
Laer, Tom van
1
Lee, Hong Joo
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Lee, Jeonggyu
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1
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1
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1
Lteif, Lama
1
Mackert, Michael
1
Mahr, Dominik
1
Mattavelli, Simone
1
Messinger, Paul R.
1
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1
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1
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Journal of business research : JBR
4
Health marketing quarterly
2
Journal of marketing research
2
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of sport management and marketing : IJSMM
1
Journal of business ethics : JOBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Psychology & marketing
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
24
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1
How to easily facilitate consumers' mental simulation through advertising : the effectiveness of
self-referencing
image dynamics on purchase intention
Yim, Mark Yi-Cheon
;
Kim, Young K.
;
Lee, Jeonggyu
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 810-834
Persistent link: https://www.econbiz.de/10012623892
Saved in:
2
The influence of shared consumption on product efficacy perceptions : the detrimental effect of sharing with strangers
Lteif, Lama
;
Block, Lauren
;
Kramer, Thomas
;
Hada, Mahima
- In:
Journal of marketing research
61
(
2024
)
3
,
pp. 536-551
Persistent link: https://www.econbiz.de/10014584398
Saved in:
3
Divergent versus relevant ads : how creative ads affect purchase intention for new products
Jiang, Hui
;
Messinger, Paul R.
;
Yang, Shuiqing
;
Li, Gang
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10014584202
Saved in:
4
Naming product colors with an individual's identity and product evaluation :
self-referencing
as a mediator
Ku, Hsuan-Hsuan
;
Chen, Yingting
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 958-971
Persistent link: https://www.econbiz.de/10014315475
Saved in:
5
Influence of human versus AI recommenders : the roles of product type and cognitive processes
Wien, Anders Hauge
;
Peluso, Alessandro M.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 13-27
Persistent link: https://www.econbiz.de/10012665691
Saved in:
6
Self-found, spellbound : the sense of own discovery shapes customer bonds with service venues
Kokkoris, Michail D.
;
Hoelzl, Erik
;
Kamleitner, Bernadette
- In:
Journal of business research : JBR
113
(
2020
),
pp. 303-316
Persistent link: https://www.econbiz.de/10012230490
Saved in:
7
Investigating the effect of message framing on event attendees' engagement with advertisement promoting food waste reduction practices
Zhang, Xingyi
;
Jeong, EunHa
;
Olson, Eric D.
;
Evans, …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293789
Saved in:
8
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of
self-referencing
in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
9
Problem versus benefit focus : phrasing questions to enhance
self-referencing
and persuasion
Ku, Hsuan-Hsuan
;
Huang, Chung-Yi
;
Shen, Zu-Rong
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1689-1709
Persistent link: https://www.econbiz.de/10012178657
Saved in:
10
Psychological mechanisms of brand love and information technology identity in virtual retail environments
Huang, Tseng-Lung
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 251-264
Persistent link: https://www.econbiz.de/10011995589
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