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Internet marketing
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social selling
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Cardinali, Silvio
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Ancillai, Chiara
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
1
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Journal of personal selling & sales management : JPSSM
1
Journal of promotion management : innovations in planning and applied research
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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1
Measuring B2B
social
selling
: key activities, antecedents and performance outcomes
Terho, Harri
;
Giovannetti, Marta
;
Cardinali, Silvio
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 208-222
Persistent link: https://www.econbiz.de/10013197771
Saved in:
2
The effect of salespeople skills on selling behaviors : the moderating role of social media
Mostafa, Rania B.
;
Kasamani, Tamara
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 961-993
Persistent link: https://www.econbiz.de/10013357211
Saved in:
3
The impact of salespeople's social media adoption on customer acquisition performance : a contextual perspective
Schendzielarz, Dennis
;
Alavi, Sascha
;
Guba, Jan Helge
- In:
Journal of personal selling & sales management : JPSSM
42
(
2022
)
2
,
pp. 139-157
Persistent link: https://www.econbiz.de/10013361675
Saved in:
4
Salespeople's work toward the institutionalization of
social
selling
practices
Schmitt, Laurianne
;
Casenave, Eric
;
Pallud, Jessie
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 183-196
Persistent link: https://www.econbiz.de/10013194572
Saved in:
5
The faces of success : beauty and ugliness premiums in e-commerce platforms
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
;
Zheng, Wanyi
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10012231628
Saved in:
6
Advancing social media driven sales research : establishing conceptual foundations for B-to-B
social
selling
Ancillai, Chiara
;
Terho, Harri
;
Cardinali, Silvio
; …
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 293-308
Persistent link: https://www.econbiz.de/10012128082
Saved in:
7
Social
Selling
: eine neue Form der E-Kommunikation für Business-to-Business-Unternehmen
Kühnl, Christina
;
Frank, Patricia
- In:
Transfer : Zeitschrift für Kommunikation und …
65
(
2019
)
4
,
pp. 18-28
Persistent link: https://www.econbiz.de/10012134405
Saved in:
8
Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
Agnihotri, Raj
;
Trainor, Kevin J.
;
Itani, Omar S.
; …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 144-154
Persistent link: https://www.econbiz.de/10011771648
Saved in:
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