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Search: subject:"consumer advocacy"
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Consumer behaviour
11
Konsumentenverhalten
11
Brand management
5
Consumer advocacy
5
Markenführung
5
Brand image
3
Markenimage
3
Social Web
3
Social web
3
consumer advocacy
3
Beziehungsmarketing
2
Brand
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Relationship marketing
2
Viral marketing
2
Virales Marketing
2
Advertising effects
1
Altruism
1
Altruismus
1
Beschwerdemanagement
1
Brand Usage Intention
1
Brand avoidance
1
Brand loyalty
1
Brand satisfaction
1
CSR in Tourism
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity endorsement
1
Celebrity endorsers (CE)
1
Celebrity-Werbung
1
Charity
1
Communication
1
Community usefulness
1
Complaint management
1
Confidence
1
Consumer Advocacy
1
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Article
11
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Article in journal
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11
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1
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English
11
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All
Jayasimha, K. R.
2
Phau, Ian
2
Shimul, Anwar Sadat
2
Ahmad, Naveed
1
Badenes-Rocha, Alberto
1
Bigné Alcañiz, J. Enrique
1
Billore, Aditya
1
Chaudhary, Harish
1
Chauhan, Anurag
1
Dey, Dipanjan Kumar
1
Goi, Chai Lee
1
Hamby, Anne
1
Han, Heesup
1
He, Ai-Zhong
1
Kalam, Abul
1
Kent, Aubrey
1
Mohanty, Pankaj Kumar
1
Moreau, Patrick
1
Orazi, Davide
1
Ruiz Mafe, Carla
1
Samad, Sarminah
1
Tiong, Ying Ying
1
Walker, Matthew
1
Wang, Xing-Xin
1
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Marketing intelligence & planning
2
Australasian marketing journal
1
International journal of consumer studies
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Psychology & marketing
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ECONIS (ZBW)
11
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11
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1
Impact of cause-related marketing on
consumer
advocacy
and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
2
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
3
Celebrity endorsers and social media influencers for leveraging
consumer
advocacy
and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
4
Whose story is this? : source reveal as a communication tactic to increase consumers' advocacy for social causes
Hamby, Anne
;
Orazi, Davide
;
Moreau, Patrick
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014534997
Saved in:
5
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
6
The impact of retailers' sustainable development on
consumer
advocacy
: a chain mediation model investigation
Wang, Xing-Xin
;
He, Ai-Zhong
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209564
Saved in:
7
Consumer-brand engagement with e-commerce market place brands
Mohanty, Pankaj Kumar
;
Dey, Dipanjan Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
Saved in:
8
Consumer
advocacy
for luxury brands
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 264-271
Persistent link: https://www.econbiz.de/10011954251
Saved in:
9
Investigating
consumer
advocacy
, community usefulness, and brand avoidance
Jayasimha, K. R.
;
Chaudhary, Harish
;
Chauhan, Anurag
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 488-509
Persistent link: https://www.econbiz.de/10011723783
Saved in:
10
I complain for your good? : re-examining
consumer
advocacy
Jayasimha, K. R.
;
Billore, Aditya
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 360-376
Persistent link: https://www.econbiz.de/10011637332
Saved in:
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