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~type_genre:"Aufsatz im Buch"
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The SAGE handbook of international marketing
18
Handbook of research in international marketing
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Handbook of research on international advertising
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
International marketing in the fast changing world
11
Handbook on cross-cultural marketing
10
Entrepreneurship in international marketing
9
Glocal marketing : think globally and act locally
9
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
9
Internationalisierung von Vertrieb und Handel
9
New world marketing
9
Cross-cultural and critical perspectives on brands
8
Effects of globalization on the firm
8
International marketing ; Vol. 3
8
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
8
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
7
Marketing in the new global order : challenges and opportunities
7
Marketing management : a cultural perspective
7
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
6
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European business in the global network
5
Global Management : mit 8 Tabellen
5
Internal marketing : directions for management
5
International marketing ; Vol. VI
5
Marketing mix decisions : new perspectives and practices
5
The global market : developing a strategy to manage across borders
5
Anxieties and management responses in international business
4
Going global: implementing international business operations
4
International advertising and communication : current insights and empirical findings
4
International marketing in rapidly changing environments
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Perspectives on international marketing - re-issued
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Beyond Hofstede : culture frameworks for global marketing and management
3
Brand management in emerging markets : theories and practice
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ECONIS (ZBW)
921
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1
Utilising big data analytics for enhancing retail sales forecasting and supply chain management
Mavutha, Winiswa
;
Buthelezi, Makhosazane
- In:
AI-driven marketing research and data analytics
,
(pp. 406-429)
.
2024
Persistent link: https://www.econbiz.de/10014559154
Saved in:
2
Firms through the Covid-19 pandemic : evidence from sub-Saharan Africa
Davies, Elwyn
;
Nayyar, Gaurav
;
Reyes Ortega, Santiago
; …
- In:
Shaping Africa's post-Covid recovery
,
(pp. 19-30)
.
2021
Persistent link: https://www.econbiz.de/10012484704
Saved in:
3
Artificial neural networks and discrete choice models : sales forecast in supermarket products
Pires, Paulo Botelho
;
Duarte Santos, José
- In:
Management and marketing for improved retail …
,
(pp. 236-261)
.
2023
Persistent link: https://www.econbiz.de/10014366103
Saved in:
4
Identifying current themes and important future research directions in the field of consumer animosity
Davlembayeva, Dinara
;
Marikyan, Davit
;
Slade, Emma L.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 42-55)
.
2024
Persistent link: https://www.econbiz.de/10014501026
Saved in:
5
Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
Saved in:
6
International entrepreneurial marketing in the digital era
Yang, Man
;
Torkkeli, Lasse
- In:
A research agenda for international entrepreneurship
,
(pp. 217–236)
.
2023
Persistent link: https://www.econbiz.de/10014477749
Saved in:
7
When institutional logicscollide : how international firms navigate sustainability values in global markets
Cerne, Annette
;
Elg, Ulf
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 153-175)
.
2023
Persistent link: https://www.econbiz.de/10014455301
Saved in:
8
Sustainability in international business : an introduction
Arte, Pratik
;
Wang, Yi
;
Dowie, Cheryl
;
Elo, Maria
; …
- In:
Sustainable International Business : Smart Strategies …
,
(pp. 1-11)
.
2023
Persistent link: https://www.econbiz.de/10014447534
Saved in:
9
Challenges of cross-cultural marketing in the current times : to be or not to be global
Gaganjot Kaur
;
Sharma, Shalini
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 96-108)
.
2023
Persistent link: https://www.econbiz.de/10014287120
Saved in:
10
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
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