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~type_genre:"Aufsatz im Buch"
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Verbraucher
216
Consumers
215
Consumer behaviour
52
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30
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24
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24
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Aufsatz im Buch
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376
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376
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273
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273
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216
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216
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184
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129
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106
Sammelwerk
106
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65
Dissertation u.a. Prüfungsschriften
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Aydin, Goker
2
Burroughs, James E.
2
Fließ, Sabine
2
Fournier, Susan
2
Härlen, Ingo
2
Jawecki, Gregor
2
Kahle, Lynn R.
2
Meyer, Anton
2
Mick, David Glen
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Porteus, Evan L.
2
Simons, Johannes
2
Tran-van-Hoa
2
Vierboom, Carl
2
Zasuwa, Grzegorz
2
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1
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1
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1
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Alberola Amores, Leonor
1
Amblard, Corinne
1
Anifa, Mansurali
1
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1
Arnould, Eric J.
1
Aslanbay, Yonca
1
Avery, Jill
1
Ağırdır, Bekir
1
Baker, Stacey Menzel
1
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1
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Bao, Yeqing
1
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1
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1
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1
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1
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1
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1
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1
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1
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
10
Transformative consumer research for personal and collective well-being
7
Advances in household economics, consumer behaviour and economic policy
6
Handbook of consumer psychology
6
Critical perspectives on diversity, equity, and inclusion in marketing
5
The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere
5
The Routledge companion to consumer behavior
4
Trust and new technologies : marketing and management on the Internet and mobile media
4
... and our rice pots are empty : the social cost of the economic crisis
3
Brands and branding geographies
3
Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
33rd Seminar of the European Group of Risk and Insurance Economist 18 - 20 September 2006 Barcelona
2
Advances in services marketing
2
Agrar- und Ernährungswirtschaft: regional vernetzt und global erfolgreich : 56. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 28. bis 30. September 2016
2
Anreizkompatible Vergütungssysteme im Gesundheitswesen : [XII. Jahrestagung des Gesundheitsökonomischen Ausschusses im Verein für Socialpolitik ...]
2
Case studies in the beer sector
2
Competition policy and the economic approach : foundations and limitations
2
Competition, strategy, and innovation : the impact of trends in business and the consumer world
2
Consumer culture in Latin America
2
Consumer-brand relationships : theory and practice
2
Corporate social responsibility and sustainability : from values to impact
2
Grössenmanagement und kundenorientierte Restrukturierung : Wege in neue Strukturen aus der Perspektive von Industrie und Handel
2
Handbook of research on consumer behavior change and data analytics in the socio-digital era
2
Handbook of research on marketing and corporate social responsibility
2
International marketing ; Vol. IV
2
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
2
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
2
Neue Mitgliedschaft in der Sozialversicherung : auf dem Weg in die Volksversicherung?
2
New world marketing
2
Retail supply chain management : quantitative models and empirical studies
2
The aging consumer : perspectives from psychology and marketing
2
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
2
(1997). - LI, 503 S. : graph. Darst. - Enth. 24 Beitr.
1
34th Seminar of the European Group of Risk and Insurance Economists (EGRIE) 17 - 19 September 2007 Cologne
1
Advertising theory
1
Agrar- und Ernährungswirtschaft zwischen Ressourceneffizienz und gesellschaftlichen Erwartungen : 57. Jahrestagung der Gesellschaft für Wirtschafts - und Sozialwissenschaften des Landbaues e.V. vom 13. bis 15. September 2017
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Analyzing the strategic role of neuromarketing and consumer neuroscience
1
Asian business & management : theory, practice and perspectives
1
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ECONIS (ZBW)
216
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1
Resilient Verbrauchende - Resilienter Verbrauch
Endreß, Martin
- In:
Verbraucherresilienz : Risikofaktoren, …
,
(pp. 21-38)
.
2023
Persistent link: https://www.econbiz.de/10014423684
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2
Die Bedeutung digitaler Meinungsführer für das Kaufverhalten der Digital Natives
Kelbch, Antonia
;
Goetz, Miriam Hasna
;
Wicher, Jochen
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 201-225)
.
2023
Persistent link: https://www.econbiz.de/10014435279
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3
Consumer product innovation and the opportunities for data analytics
Burgess, Heather
;
Rajshekhar, Kripa
;
Zadrozny, Wlodek
- In:
Innovation analytics : tools for competitive advantage
,
(pp. 19-39)
.
2023
Persistent link: https://www.econbiz.de/10014283067
Saved in:
4
Dimensions of perceived value that influence the intention to adopt the metaverse : the case of spectator sports fans
Mereu, Sebastiano
- In:
Promoting organizational performance through 5G and …
,
(pp. 179-202)
.
2023
Persistent link: https://www.econbiz.de/10013475281
Saved in:
5
Strategy, innovations, and consumers under the influence of megatrends
Sliwinski, Rafal
;
Puślecki, Łukasz
- In:
Competition, strategy, and innovation : the impact of …
,
(pp. 1-11)
.
2022
Persistent link: https://www.econbiz.de/10012704940
Saved in:
6
Understanding consumer-perceived value in augmented reality - implications for marketing activities
Bartosik-Purgat, Małgorzata
;
Ratajczak-Mrozek, Milena
- In:
Competition, strategy, and innovation : the impact of …
,
(pp. 105-132)
.
2022
Persistent link: https://www.econbiz.de/10012704955
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7
The effects of real-time content marketing on consumer emotions and behaviors : an analysis on COVID-19 pandemic period
Şentürk, Hayat Ayar
;
Özer Çizer, Ece
;
Sezer, Tugce
- In:
Cases on digital strategies and management issues in …
,
(pp. 300-329)
.
2022
Persistent link: https://www.econbiz.de/10012814172
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8
Empowering marketing organizations to create and reach socially responsible consumers for greater sustainability
Lim, Weng Marc
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 3-9)
.
2022
Persistent link: https://www.econbiz.de/10013463285
Saved in:
9
Corporate social irresponsibility and moral values : a consumer perspective
Zasuwa, Grzegorz
- In:
Corporate social responsibility and sustainability : …
,
(pp. 68-79)
.
2022
Persistent link: https://www.econbiz.de/10013263253
Saved in:
10
Consumer sentiments about online shopping in the Indian scenario during COVID-19 : a SWOT, ISM, and AHPapproach
Rudra, Sohini
;
Tripathy, Sushanta
;
Singhal, Deepak
- In:
Empirical research for futuristic e-commerce system : …
,
(pp. 159-180)
.
2022
Persistent link: https://www.econbiz.de/10013384649
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