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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Advertising industry"
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Werbewirtschaft
365
Advertising industry
362
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124
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60
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Koslow, Scott
8
Silk, Alvin J.
8
Windels, Kasey
7
Crawford, Robert
5
Sasser, Sheila L.
5
Berndt, Ernst R.
4
Kilgour, Mark
4
Laurie, Sally
4
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4
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4
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4
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4
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3
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3
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3
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3
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3
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3
Patwardhan, Hemant
3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
Cheong, Yunjae
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2
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Ki, Eyun-jung
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Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
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American Association of Advertising Agencies
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Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
Oblast Orel
1
Orlovskij Gosudarstvennyj Institut Ėkonomiki i Torgovli
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Planung-und-Analyse-Symposium <1, 1985, Neu-Isenburg>
1
Planung-und-Analyse-Symposium <2, 1986, Neu-Isenburg>
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Journal of advertising research
22
Journal of historical research in marketing
17
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
European journal of marketing : EJM
8
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
The service industries journal
5
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Applied economics
3
Enterprise & society : the international journal of business history
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
Journal of business anthropology
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The marketing review
3
Ekonomiska Samfundets tidskrift
2
Europäische Hochschulschriften / 5
2
Gender in management : an international journal
2
Human relations
2
International journal of electronic commerce : IJEC
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economics & management strategy : JEMS
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ECONIS (ZBW)
365
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61
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365
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61
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
62
Advertising, industry innovation, and entry deterrence
Qi, Shi
- In:
International journal of industrial organization
65
(
2019
),
pp. 30-50
Persistent link: https://www.econbiz.de/10012321125
Saved in:
63
Follow the money : online piracy and self-regulation in the advertising industry
Batikas, Michail
;
Claussen, Jörg
;
Peukert, Christian
- In:
International journal of industrial organization
65
(
2019
),
pp. 121-151
Persistent link: https://www.econbiz.de/10012321131
Saved in:
64
Role of divergence and relevance in advertising creativity
Singh, Pravin Chandra
;
Gautam, Amit
- In:
IIMS journal of management science
10
(
2019
)
3
,
pp. 149-159
Persistent link: https://www.econbiz.de/10012488725
Saved in:
65
The prospects of integration of the advertising market of Ukraine into the global advertising business
Dombrovska, Svitlana
;
Shvedun, Viktoriia
;
Streltsov, …
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
2
,
pp. 321-330
Persistent link: https://www.econbiz.de/10011986318
Saved in:
66
New advertising agency roles in the ever-expanding media landscape
Windels, Kasey
;
Stuhlfaut, Mark
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10012243063
Saved in:
67
Achieving strategic digital integration : views from experienced New York City advertising agency professionals
Childers, Courntey Carpenter
;
Haley, Eric John
; …
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 244-265
Persistent link: https://www.econbiz.de/10012243071
Saved in:
68
The role of creativity and project management in enhancing service quality of advertising agencies : a qualitative approach
Levin, Elizabeth
;
Thaichon, Park
;
Quach, Sara
;
Lobo, Antonio
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10011880456
Saved in:
69
The myth of big data : Chinese advertising practitioners' perspective
Chen, Huan
;
Zhou, Liling
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 633-649
Persistent link: https://www.econbiz.de/10011882046
Saved in:
70
How do heuristics influence creative decisions at advertising agencies? : factors that affect managerial decision making when choosing ideas to show the client
West, Douglas C.
;
Christodoulides, George
;
Bonhomme, …
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10011884987
Saved in:
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