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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Palmatier, Robert W"
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Beziehungsmarketing
30
Relationship marketing
30
Consumer behaviour
14
Konsumentenverhalten
14
Lieferantenmanagement
13
Marketing management
13
Marketingmanagement
13
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13
relationship marketing
8
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6
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6
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82
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Aufsatz in Zeitschrift
Article in journal
84
Collection of articles of several authors
5
Sammelwerk
5
Aufsatz im Buch
4
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3
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Aufsatzsammlung
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84
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Palmatier, Robert W.
84
Fang, Eric
11
Kozlenkova, Irina V.
7
Samaha, Stephen A.
7
Harmeling, Colleen M.
6
Steinhoff, Lena
6
Dant, Rajiv P.
5
Heerde, Harald J. van
5
Henderson, Conor M.
5
Lee, Ju-Yeon
5
Moorman, Christine
5
Moreau, C. Page
5
Scheer, Lisa K.
5
Watson, George F., IV.
5
Beck, Joshua T.
4
Evans, Kenneth R.
4
Grewal, Dhruv
4
Houston, Mark B.
4
Martin, Kelly D.
4
Quach, Sara
4
Thaichon, Park
4
Weaven, Scott
4
Zhang, Jonathan Z.
4
Arnold, Todd J.
3
Claro, Danny Pimentel
3
Kim, Jisu J.
3
Li, Xiaoling
3
Monga, Ashwani
3
Morewedge, Carey K.
3
Shu, Suzanne B.
3
Small, Deborah A.
3
Weaven, Scott K.
3
Ganesan, Shankar
2
Gonzalez, Gabriel R.
2
Gopalakrishna, Srinath
2
Gu, Flora Fang
2
Huang, Minxue
2
Lee, Jongkuk
2
Leung, Fine F.
2
Mende, Martin
2
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Journal of marketing
24
Journal of the Academy of Marketing Science
22
Journal of retailing
7
Journal of marketing research : JMR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international marketing
3
MSI reports : working paper series
3
European journal of marketing
2
The journal of personal selling & sales management : JPSSM
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research
1
Journal of public policy & marketing
1
Journal of service research
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
84
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1
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10
of
84
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date (oldest first)
1
Marketing in the health care sector : disrupted exchanges and new research directions
Moorman, Christine
;
Heerde, Harald J. van
;
Moreau, C. Page
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014582806
Saved in:
2
Digital technologies : tensions in privacy and data
Quach, Sara
;
Thaichon, Park
;
Martin, Kelly D.
;
Weaven, Scott
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
Saved in:
3
Personalized communication as a platform for service inclusion? : initial insights into interpersonal and AI-based personalization for stigmatized consumers
Mende, Martin
;
Scott, Maura L.
;
Ubal, Valentina O.
; …
- In:
Journal of service research
27
(
2024
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014580389
Saved in:
4
Dynamic and global drivers of salesperson effectiveness
Claro, Danny Pimentel
;
Ramos, Carla
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 399-425
Persistent link: https://www.econbiz.de/10015047779
Saved in:
5
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
6
Uncovering synergy and dysergy in consumer reviews : a machine learning approach
Zhang, Zelin
;
Yang, Kejia
;
Zhang, Jonathan Z.
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2339-2360
Persistent link: https://www.econbiz.de/10014305408
Saved in:
7
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
8
An emerging theory of avatar marketing
Miao, Fred
;
Kozlenkova, Irina V.
;
Wang, Haizhong
;
Xie, Tao
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 67-90
Persistent link: https://www.econbiz.de/10012794729
Saved in:
9
50 years of social marketing : seeding solutions for the future
Dietrich, Timo
;
Hurley, Erin
;
Carins, Julia
;
Kassirer, Jay
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1434-1463
Persistent link: https://www.econbiz.de/10013350968
Saved in:
10
Toward a theory of corporate apology : mechanisms, contingencies, and strategies
Shao, Wei
;
Moffett, Jordan W.
;
Quach, Sara
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3418-3452
Persistent link: https://www.econbiz.de/10013457447
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