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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Park, C.W"
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Consumer behaviour
13
Konsumentenverhalten
13
Brand management
8
Markenführung
8
Brand image
7
Markenimage
7
Brand
6
Markenartikel
6
USA
6
United States
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Führungskräfte
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Gewinn
3
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Marketingmanagement
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Profit
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Arbeitsmobilität
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Beziehungsmarketing
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Brand extension
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Brand-self connections
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Börsenkurs
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Corporate Governance
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Corporate governance
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Executive turnover
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Firm performance
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Führungswechsel
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1992-1995
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1992-1996
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1993-2005
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Article
33
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Aufsatz in Zeitschrift
Article in journal
33
Aufsatz im Buch
12
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Reprint
5
Collection of articles of several authors
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Sammelwerk
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Arbeitspapier
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Aufsatzsammlung
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English
33
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Park, C. Whan
22
Eisingerich, Andreas B
11
Park, Chul W.
8
Park, Jason Whan
6
MacInnis, Deborah J.
5
Pol, Gratiana
3
Alba, Joseph W.
2
Alvarez, Claudio
2
DeFond, Mark L.
2
Fournier, Susan
2
Lutz, Richard J.
2
Park, C. W.
2
Schmitt, Bernd
2
Bae, Jihun
1
Chen, Shuping
1
Chen, Xinlei
1
Cho, Wonki Jo
1
Chun, HaeEun Helen
1
Fedorikhin, Alexander
1
Gill-Simmen, Lucy
1
Goyal, Vidhan Krishan
1
Han, Jeanie
1
He, Jia
1
Iacobucci, Dawn
1
Jaworski, Bernard J.
1
Joo, Jeong Hwan
1
Lee, Sung-han
1
Lennox, Clive
1
Lu, Xianghua
1
Luo, Lan
1
Matsunaga, Steven R.
1
Mittal, Banwari
1
Park, Chang Woo
1
Pincus, Morton
1
Priester, Joseph
1
Reimann, Martin
1
Smith, Daniel C.
1
Thomson, Matthew
1
Wu, Freeman
1
Yang, Sha
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
Journal of accounting & economics
3
Journal of marketing
3
Journal of business research : JBR
2
Journal of marketing research : JMR
2
AMS review : official publication of the Academy of Marketing Science
1
Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
1
Asia-Pacific journal of financial studies
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of mathematical economics
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
Research in consumer behavior
1
Review of quantitative finance and accounting
1
The accounting review : a publication of the American Accounting Association
1
The journal of corporate finance : contracting, governance and organization
1
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ECONIS (ZBW)
33
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1
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10
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33
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1
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
2
The scarcity of beauty : how and why product aesthetics mobilize consumer acquisition effort
Wu, Freeman
;
Reimann, Martin
;
Pol, Gratiana
;
Park, C. Whan
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1245-1265
Persistent link: https://www.econbiz.de/10014446655
Saved in:
3
Differential performance impacts of outsider and insider interim CEO successions
Bae, Jihun
;
Joo, Jeong Hwan
;
Park, Chul W.
- In:
Asia-Pacific journal of accounting & economics : …
29
(
2022
)
6
,
pp. 1439-1468
Persistent link: https://www.econbiz.de/10013415507
Saved in:
4
Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy
;
MacInnis, Deborah J.
;
Eisingerich, …
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
3/4
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
Saved in:
5
Fractional group identification
Cho, Wonki Jo
;
Park, Chang Woo
- In:
Journal of mathematical economics
77
(
2018
),
pp. 66-75
Persistent link: https://www.econbiz.de/10012105430
Saved in:
6
Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level
He, Jia
;
Yang, Sha
;
Lu, Xianghua
;
Park, C. Whan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 70-85
Persistent link: https://www.econbiz.de/10011880539
Saved in:
7
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
8
The power of a good logo
Park, C. Whan
;
Eisingerich, Andreas B
;
Pol, Gratiana
- In:
MIT sloan management review
55
(
2013/14
)
2
,
pp. 10-12
Persistent link: https://www.econbiz.de/10010248175
Saved in:
9
The role of brand logos in firm performance
Park, C. Whan
;
Eisingerich, Andreas B
;
Pol, Gratiana
; …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 180-187
Persistent link: https://www.econbiz.de/10009715055
Saved in:
10
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
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