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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Reinartz, Werner"
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Beziehungsmarketing
10
Relationship marketing
10
Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
6
Werbewirkung
6
Brand management
5
Einzelhandel
5
Markenführung
5
Retail trade
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4
Customer value
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Kundenwert
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Lieferantenmanagement
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Aufsatz in Zeitschrift
Article in journal
41
Aufsatz im Buch
19
Book section
19
Arbeitspapier
10
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10
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7
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English
32
German
9
Author
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Reinartz, Werner J.
40
Wichmann, Julian R. K.
8
Wiegand, Nico
8
Becker, Maren
4
Scholdra, Thomas P.
4
Kannan, P. K.
3
Krafft, Manfred
3
Hudetz, Kai
2
Imschloß, Monika
2
Kumar, V.
2
Saffert, Peter
2
Ulaga, Wolfgang
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Antia, Kersi D.
1
Bascoul, Ganae͏̈l
1
Berkmann, Manuel
1
Bharadwaj, Sundar G.
1
Bleier, Alexander
1
Bruce, Norris I.
1
Bruggen, Gerrit H. van
1
Dellaert, Benedict G. C.
1
Donthu, Naveen
1
Eisenbeiß, Maik
1
Frey, Bruno S.
1
Gangwar, Manish
1
Haenlein, Michael
1
Han, Simeng
1
Haucap, Justus
1
Henseler, Jörg
1
Hung, Iris
1
Hung, Iris W.
1
Jap, Sandy D.
1
Jindal, Rupinder P.
1
Kaplan, Andreas M.
1
Kopalle, Praveen K.
1
Kumar, Satish
1
Käuferle, Monika
1
Lobschat, Lara
1
Osinga, Ernst C.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Harvard-Business-Manager : das Wissen der Besten
7
Journal of marketing
6
Journal of the Academy of Marketing Science
4
Journal of retailing
3
Journal of marketing research : JMR
2
Journal of service research : JSR
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Harvard business review : HBR
1
Journal of business economics : JBE
1
Journal of creating value
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing research
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
41
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1
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10
of
41
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date (oldest first)
1
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
2
Propelling international marketing research with geospatial data
Wichmann, Julian R. K.
;
Scholdra, Thomas P.
;
Reinartz, …
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 82-102
Persistent link: https://www.econbiz.de/10014294052
Saved in:
3
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
4
Reimagining personalization in the physical store
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
;
Reinartz, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10014465653
Saved in:
5
Eine eigene Plattform für ihre Marke
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Harvard-Business-Manager : das Wissen der Besten
45
(
2023
)
1
,
pp. 34-43
Persistent link: https://www.econbiz.de/10013499398
Saved in:
6
Examining artificial intelligence (AI) technologies in marketing via a global lens : current trends and future research opportunities
Kopalle, Praveen K.
;
Gangwar, Manish
;
Kaplan, Andreas M.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 522-540
Persistent link: https://www.econbiz.de/10013271770
Saved in:
7
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
8
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
9
Conceptualizing value creation in the platform era
Wichmann, Julian R. K.
;
Reinartz, Werner J.
; …
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 184-203
Persistent link: https://www.econbiz.de/10014581504
Saved in:
10
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
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