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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Shi, Yuying"
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Brand image
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Retail trade
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Social web
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aggregate demand model
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brand equity
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Absatz
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Buzz
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Aufsatz in Zeitschrift
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Shi, Yuying
6
France, Stephen L.
2
Weitz, Barton A.
2
Bradford, Kevin Duane
1
He, Yueying
1
Ji, Yingchao
1
Karniouchina, Ekaterina V.
1
Kazandjian, Brett
1
Lan, Tian
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Lim, Jeremy M.
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Liu, Yongmei
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Lv, Xingyang
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Shi, Kewei
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Uslay, Can
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Journal of business research : JBR
2
Review of marketing science
2
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
1
Rutgers business review
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ECONIS (ZBW)
7
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1
How do different brand equity measures affect long-term promotional effectiveness?
Shi, Yuying
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 175-205
Persistent link: https://www.econbiz.de/10013447854
Saved in:
2
Web Trends : a valuable tool for business research
France, Stephen L.
;
Shi, Yuying
;
Kazandjian, Brett
- In:
Journal of business research : JBR
132
(
2021
),
pp. 666-679
Persistent link: https://www.econbiz.de/10012581649
Saved in:
3
My colleague is not "human" : will working with robots make you act more indifferently?
Lv, Xingyang
;
Shi, Kewei
;
He, Yueying
;
Ji, Yingchao
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550368
Saved in:
4
(When) can social media buzz data replace traditional surveys for sales forecasting?
Shi, Yuying
;
Karniouchina, Ekaterina V.
;
Uslay, Can
- In:
Rutgers business review
5
(
2020
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10012390035
Saved in:
5
Harnessing internal support to enhance customer relationships : the role of networking, helping, and allocentrism
Bradford, Kevin Duane
;
Liu, Yongmei
;
Shi, Yuying
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10012181613
Saved in:
6
Is the simple price premium that simple?
Shi, Yuying
- In:
Review of marketing science
16
(
2018
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10012026891
Saved in:
7
The impact of retail format diversification on retailers’ financial performance
Shi, Yuying
;
Lim, Jeremy M.
;
Weitz, Barton A.
;
France, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 147-167
Persistent link: https://www.econbiz.de/10011865112
Saved in:
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