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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Sood, Ashish"
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Innovation
5
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4
Innovation diffusion
4
Innovation management
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Innovationsdiffusion
4
Innovationsmanagement
4
Prognoseverfahren
4
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1977-2006
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Aufsatz in Zeitschrift
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Graue Literatur
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Arbeitspapier
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English
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Sood, Ashish
14
Tellis, Gerard J.
8
Gupta, Shaphali
2
James, Gareth M.
2
Kumar, V.
2
Sood, Nitish
2
Islam, Towhidul
1
Kappe, Eelco
1
Kumar, Vikas
1
Meade, Nigel
1
Nair, Sajeev
1
Stremersch, Stefan
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Teilis, Gerard J.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of international marketing
3
MSI reports : working paper series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
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ECONIS (ZBW)
14
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1
Timing market entry : the mediation effect of market potential
Islam, Towhidul
;
Meade, Nigel
;
Sood, Ashish
- In:
Journal of international marketing
30
(
2022
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10012872581
Saved in:
2
Consequences of multigenerational services adoption behavior : global client engagement
Sood, Ashish
;
Gupta, Shaphali
;
Kumar, Vikas
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 43-63
Persistent link: https://www.econbiz.de/10014294040
Saved in:
3
Lockdown without loss? : a natural experiment of net payoffs from COVID-19 lockdowns
Tellis, Gerard J.
;
Sood, Ashish
;
Nair, Sajeev
;
Sood, Nitish
- In:
Journal of public policy & marketing
42
(
2023
)
2
,
pp. 133-151
Persistent link: https://www.econbiz.de/10014228902
Saved in:
4
Prevention- versus promotion-focus regulatory efforts on the disease incidence and mortality of COVID-19 : a multinational diffusion study using functional data analysis
Kumar, V.
;
Sood, Ashish
;
Gupta, Shaphali
;
Sood, Nitish
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012484445
Saved in:
5
Analyzing client profitability across diffusion segments for a continuous innovation
Sood, Ashish
;
Kumar, V.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 932-951
Persistent link: https://www.econbiz.de/10011784995
Saved in:
6
The commercial contribution of clinical studies for pharmaceutical drugs
Sood, Ashish
;
Kappe, Eelco
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10010370705
Saved in:
7
Predicting the path of technological innovation : SAW vs. Moore, Bass, Gompertz, and Kryder
Sood, Ashish
;
James, Gareth M.
;
Tellis, Gerard J.
;
Zhu, Ji
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 964-979
Persistent link: https://www.econbiz.de/10009702511
Saved in:
8
Demystifying disruption : a new model for understanding and predicting disruptive technologies
Sood, Ashish
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 339-354
Persistent link: https://www.econbiz.de/10009006827
Saved in:
9
Demystifying disruption : a new model for understanding and predicting disruptive technologies
Sood, Ashish
;
Tellis, Gerard J.
- In:
MSI reports : working paper series
(
2010
)
1
,
pp. 109-159
Persistent link: https://www.econbiz.de/10008992311
Saved in:
10
Do innovations really pay off? : total stock market returns to innovation
Sood, Ashish
;
Teilis, Gerard J.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 442-456
Persistent link: https://www.econbiz.de/10003868036
Saved in:
1
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