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Search: subject:"Marketing"
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Subject
All
Marketing
170
Management
48
Bibliographie
17
Consumer behavior
17
Marketingmanagement
17
Aufsatzsammlung
15
Marketing research
15
Verbraucherverhalten
15
United States
14
Advertising
13
Internet marketing
13
Kundenmanagement
13
Brand name products
12
Einführung
10
Internationales Marketing
10
Internet
10
Unternehmen
10
Communication in marketing
9
Relationship marketing
9
Small business
9
Case studies
8
Customer relations
8
Marketingforschung
8
Psychological aspects
8
Telemarketing
8
Tourismus
8
USA
8
Lehrbuch
7
Markenpolitik
7
Ratgeber
7
Selling
6
Social aspects
6
Target marketing
6
Tourism
6
Werbung
6
Markenartikel
5
Marktforschung
5
Sales management
5
Strategic planning
5
Success in business
5
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Free
1
Type of publication
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Book / Working Paper
230
Type of publication (narrower categories)
All
Bibliographie
Article in journal
68,057
Aufsatz in Zeitschrift
68,057
Aufsatz im Buch
18,823
Book section
18,823
Graue Literatur
10,608
Non-commercial literature
10,608
Hochschulschrift
8,205
Thesis
7,003
Working Paper
6,891
Arbeitspapier
6,659
Collection of articles of several authors
4,453
Sammelwerk
4,453
Case study
2,919
Fallstudie
2,919
Aufsatzsammlung
2,571
Lehrbuch
2,265
Textbook
1,895
Bibliografie enthalten
1,815
Bibliography included
1,815
Konferenzschrift
1,595
Dissertation u.a. Prüfungsschriften
1,283
Ratgeber
996
Guidebook
915
Conference proceedings
895
Conference paper
700
Konferenzbeitrag
700
Reprint
652
Handbook
524
Handbuch
524
Article
468
Collection of articles written by one author
372
Sammlung
372
Amtsdruckschrift
326
Government document
326
Glossar enthalten
322
Glossary included
322
Congress Report
304
Festschrift
222
research-article
191
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English
213
German
9
Undetermined
7
Dutch
1
Author
All
Chaffey, Dave
5
Kotler, Philip
4
Kurtz, David L.
4
Stevens, Robert E.
4
Armstrong, Gary
3
Blythe, Jim
3
Boone, Louis E.
3
Fahy, John
3
Fill, Chris
3
George, Richard
3
Hollensen, Svend
3
Jobber, David
3
Levinson, Jay Conrad
3
Mullins, John W.
3
Peter, Jerome Paul
3
Smith, Paul R.
3
Walker, Orville C.
3
Bothma, Cornelius H.
2
Bush, Robert P.
2
Dann, Stephen
2
Dann, Susan
2
Dibb, Sally
2
Donnelly, James Howard
2
Earls, Mark
2
Farris, Paul W.
2
Hair, Joseph F.
2
Hartley, Steven W.
2
Jantsch, John
2
Kerin, Roger A.
2
Kitchen, Philip J.
2
MacGivern, Yvonne
2
Ortinau, David J.
2
Panda, Tapan K.
2
Peelen, Ed
2
Port, Michael
2
Proctor, Tony
2
Rudelius, William
2
Röhner, Elisabeth
2
Sahadev, Sunil
2
Simkin, Lyndon
2
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Institution
All
Advertising Research Foundation
1
International Chamber of Commerce / Deutsche Gruppe
1
Published in...
All
Bibliography series / American Marketing Association
5
IRB-Literaturauslese
2
Arbeitsbericht / Fachhochschule des Bundes für Öffentliche Verwaltung, Fachbereich Post- und Fernmeldewesen
1
Arbeitspapiere des Instituts für Ökologie und Unternehmensführung e.V.
1
Bibliographies and indexes in economics and economic history
1
International business and management
1
Journal of travel and tourism marketing
1
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
1
Research paper series / School of Accounting & Economics
1
Routledge interpretive marketing research
1
Schriftenreihe internationale Wirtschaft
1
Unternehmung und Gesellschaft
1
Vertriebswirtschaftliche Abhandlungen
1
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Source
All
USB Cologne (EcoSocSci)
230
Showing
1
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230
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date (oldest first)
1
Business-to-business
marketing
: relationships, systems and communications
Fill, Chris
-
2005
Persistent link: https://www.econbiz.de/10004820235
Saved in:
2
Global
marketing
: a decision-oriented approach
Hollensen, Svend
-
2007
-
4. ed.
Persistent link: https://www.econbiz.de/10004882203
Saved in:
3
Social
marketing
: influencing behaviors for good
Kotler, Philip
;
Lee, Nancy R.
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10004899671
Saved in:
4
Social
marketing
in the 21st century
Andreasen, Alan R.
-
2006
Persistent link: https://www.econbiz.de/10004861453
Saved in:
5
Essentials of global
marketing
Hollensen, Svend
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009617546
Saved in:
6
Strategic
marketing
management : planning, implementation and control
Wilson, Richard M. S.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004132566
Saved in:
7
Global
marketing
and advertising : understanding cultural paradoxes
Mooij, Marieke K. de
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10004831890
Saved in:
8
Marketing
South African tourism
George, Richard
-
2012
-
4. ed.
Persistent link: https://www.econbiz.de/10009623670
Saved in:
9
Principles of
marketing
Kurtz, David L.
;
Boone, Louis E.
-
2012
-
15., internat. ed.
Persistent link: https://www.econbiz.de/10008968695
Saved in:
10
Eco-standards, product labelling and green consumerism
Boström, Magnus
;
Klintman, Mikael
-
2008
Persistent link: https://www.econbiz.de/10004924328
Saved in:
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