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Measurement error and research design : some practical issues in conducting research
Viswanathan, Madhu
- In:
Measurement in marketing
,
(pp. 75-94)
.
2022
Persistent link: https://www.econbiz.de/10013448928
Saved in:
2
Bottom-up immersion and emersion : what marketing can be in subsistence marketplaces
Viswanathan, Madhu
;
Chase, Lucy
;
Mittal, Prapti
- In:
Marketing to the poor : creating value
,
(pp. 1-13)
.
2022
Persistent link: https://www.econbiz.de/10014312182
Saved in:
3
Envisioning the marketing discipline in the twenty-first century : a view from subsistence marketplaces
Viswanathan, Madhu
;
Gau, Roland
- In:
Future-focused strategic marketing
,
(pp. 77-96)
.
2019
Persistent link: https://www.econbiz.de/10012165326
Saved in:
4
Subsistence marktplaces at the confluence of culture, poverty, and low literacy: materially poor but relationally rich?
Viswanathan, Madhu
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 149-168)
.
2017
Persistent link: https://www.econbiz.de/10011749737
Saved in:
5
Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu
- In:
Transformative consumer research for personal and …
,
(pp. 109-129)
.
2012
Persistent link: https://www.econbiz.de/10009259662
Saved in:
6
A microlevel approach to understanding BoP marketplaces
Viswanathan, Madhu
- In:
Next generation business strategies for the base of the …
,
(pp. 129-164)
.
2011
Persistent link: https://www.econbiz.de/10008840684
Saved in:
7
Measurement error in experimental designs in consumer psychology
Viswanathan, Madhu
- In:
Handbook of consumer psychology
,
(pp. 1133-1159)
.
2008
Persistent link: https://www.econbiz.de/10003716682
Saved in:
8
Research methods for subsistence marketplaces
Viswanathan, Madhu
;
Gau, Roland
;
Chaturvedi, Avinish
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 243-260)
.
2008
Persistent link: https://www.econbiz.de/10003765543
Saved in:
9
Product and market development for subsistence marketplaces : consumption and entrepreneurship beyond literacy and resource barriers
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Product and market development for subsistence marketplaces
,
(pp. 1-17)
.
2007
Persistent link: https://www.econbiz.de/10003521933
Saved in:
10
Understanding product and market interactions in subsistence marketplaces : a study in South India
Viswanathan, Madhu
- In:
Product and market development for subsistence marketplaces
,
(pp. 21-57)
.
2007
Persistent link: https://www.econbiz.de/10003521937
Saved in:
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