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Advertising music
32
Werbemusik
32
Brand management
8
Markenführung
8
Deutschland
6
Germany
6
Advertising
4
Advertising effects
4
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Kastner, Sonja
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Scheich Bandar, Isabelle Mäi
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
19
Designing and communicating experience
2
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Branded spaces : experience enactments and entanglements
1
Cutting edge international research
1
Economy 4.0 and the COVID-19 pandemic : a review of research
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Innovation in advertising and branding communication
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Pervasive advertising
1
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
1
Werbung für alle Sinne : multimodale Kommunikationsstrategien
1
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
1
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ECONIS (ZBW)
32
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1
Dance marketing as an innovation in audiovisual advertising
Narożna, Dominika
;
Gorzelańczyk, Natalia
- In:
Economy 4.0 and the COVID-19 pandemic : a review of research
,
(pp. 179-186)
.
2023
Persistent link: https://www.econbiz.de/10014325891
Saved in:
2
Audio design in branding and advertising
Rodero, Emma
;
Larrea, Olatz
- In:
Innovation in advertising and branding communication
,
(pp. 69-85)
.
2021
Persistent link: https://www.econbiz.de/10012391633
Saved in:
3
Advertising music and the effects of incongruity resolution on consumer response
Abolhasani, Morteza
;
Oakes, Steve
;
Golrokhi, Zahra
- In:
Designing and communicating experience
,
(pp. 183-193)
.
2021
Persistent link: https://www.econbiz.de/10012648302
Saved in:
4
The sound factor in autoplay mobile video ads
Kim, Eunah
;
Huh, Jisu
- In:
Designing and communicating experience
,
(pp. 195-211)
.
2021
Persistent link: https://www.econbiz.de/10012648305
Saved in:
5
Klangerlebnisse in der Werbung : Wunschkonzert mit Mehrwert?
Schulz, Heiko
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 71-89)
.
2020
Persistent link: https://www.econbiz.de/10012271613
Saved in:
6
Heimatklänge : the conceptual design of branded spaces by means of sonic branding
Kastner, Sonja
- In:
Branded spaces : experience enactments and entanglements
,
(pp. 167-177)
.
2013
Persistent link: https://www.econbiz.de/10010127890
Saved in:
7
Der differenzierende Charakter von Audio Brands in der Kommunikationspolitik
Scheich Bandar, Isabelle Mäi
;
Willers, Christoph
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 315-338)
.
2011
Persistent link: https://www.econbiz.de/10008699578
Saved in:
8
Interacting with sound
Meier, Max
;
Beyer, Gilbert
- In:
Pervasive advertising
,
(pp. 325-342)
.
2011
Persistent link: https://www.econbiz.de/10009348727
Saved in:
9
Verpackungen multisensuell stimmig gestalten : mit Klang und Duft Mehrwert erzielen
Vaih-Baur, Christina
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 131-147)
.
2010
Persistent link: https://www.econbiz.de/10011388027
Saved in:
10
Music in advertising : effects on brand and endorser perception
Zander, Mark F.
;
Apaolaza-Ibáñez, Vanessa
;
Hartmann, …
- In:
Cutting edge international research
,
(pp. 127-140)
.
2010
Persistent link: https://www.econbiz.de/10003985162
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