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Empathic relationships in professional services and the moderating role of relationship age
Weißhaar, Isabelle
;
Huber, Frank
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 525-541
Persistent link: https://www.econbiz.de/10011508445
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2
Influence of the virtual brand community in sports sponsorship
Dos Santos, Manuel Alsono
;
Calabuig Moreno, Ferran
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1091-1097
Persistent link: https://www.econbiz.de/10011627279
Saved in:
3
Standardization, adaptation, and personalization of international corporate social media communications
Hatzithomas, Leonidas
;
Fotiadis, Thomas A.
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1098-1105
Persistent link: https://www.econbiz.de/10011627284
Saved in:
4
Strategizing for financial technology platforms : findings from four Russian case studies
Kabakova, Oksana
;
Plaksenkov, Evgeny
;
Korovkin, Vladimir
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1106-1111
Persistent link: https://www.econbiz.de/10011627293
Saved in:
5
Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca
;
Viglia, Giampaolo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
Saved in:
6
Toward a taxonomy of virtual communities from a value cocreation perspective
Rodríguez-López, Nuria
;
Diz-Comesaña, M. Eva
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1166-1173
Persistent link: https://www.econbiz.de/10011627313
Saved in:
7
Consumer involvement in new product development : a case study from the online virtual community
Xie, Xuemei
;
Jia, Yaoyang
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1187-1194
Persistent link: https://www.econbiz.de/10011627318
Saved in:
8
Relational governance mechanisms and uncertainties in nonownership services
Ndubisi, Nelson Oly
;
Ehret, Michael
;
Wirtz, Jochen
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 250-266
Persistent link: https://www.econbiz.de/10011458433
Saved in:
9
Sponsorship at O2 : "The Belief that Repaid"
Cahill, Jonnie
;
Meenaghan, John A.
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 431-443
Persistent link: https://www.econbiz.de/10009753703
Saved in:
10
An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard
;
Wagner, Udo
;
Steiner, Regina
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 907-917
Persistent link: https://www.econbiz.de/10009664849
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